Why do you need personalization?
Personalizing visitors’ experience on your website has become more of a necessity than an option. In a recent survey conducted by Marketo, 78% of respondents said that they are likely to engage with brand offers, only if it has been personalized based on their previous interactions.
In an era where companies are vying fiercely for visitors’ attention, personalization can make your visitors’ stay on your site and help them engage with you better by providing relevant content/experiences.
Personalization is mainly used to:
Improve customer experience
Your customer satisfaction levels can increase manifold with personalization. Your customers do not want to be treated like numbers on a spreadsheet or want to be called by the fictitious persona names that you come up with. They want to be treated as the unique individuals that they are, and personalization can help you deliver your messages with the one-on-one approach that they crave.
When your visitors’ are pleased with the experience that you offer, they are bound to stay on your website and ultimately convert. With personalization, you can improve your conversion rates, drive more sales and increase your revenue. When targeted campaigns are personalized based on your visitors’/customers’ preferences, it can significantly reduce your acquisition costs.
When you’ve successfully managed to convert your website visitors into customers, the next step would be to make them your loyal customers. When you provide relevant and targeted experiences consistently, customers are more likely to keep engaging with your brand. This will help you reduce churn while simultaneously boosting customer lifetime value(CLV). According to McKinsey & Company’s research, Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%.