An email marketing software increases the chances of prospects reading your emails, which otherwise might go unnoticed.
Which brings us to the next question.
Why use email marketing software?
Whether your customers are business owners or direct consumers, an email inbox is inadequate for your email marketing program. The emails you send should catch their attention and compel them to open it.
To increase deliverability and click-throughs, you need to include personalization without editing emails one by one. If you are a global brand, your emails should reach a subscriber’s inbox at an ideal time and not while they are asleep.
Your email marketing tool must help you connect with buyers or customers and offer a personalized experience at scale. It should be able to deliver the 1:1 experience even if it is part of an email campaign targeting thousands of prospects.