Gartner Magic Quadrant 2021 - Sales Force Automation
Gartner Magic Quadrant 2020 - CRM Lead Management
G2 CRM Software Leader 2021
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By 2040, around 95% of all purchases are expected to be via eCommerce. While the eCommerce business is growing tremendously, the industry landscape is hyper-competitive. Customers have more choices than ever before, and to stand out, you have to deliver a seamless experience and delight in every transaction.
To start with, piecing together a holistic view of the customer is a challenge that all eCommerce store owners face. This is primarily because an eCommerce store like yours may have hundreds of leads visiting your website, but you don't have any face-to-face contact with them like a physical store. Even with existing customers, it is challenging to retain them when they can easily get pulled into another competitor's offering.
For new visitors, you need to get their attention, gauge what they are looking for and make personal connections, and for existing customers, you need to study their past buying patterns and retain their attention. This becomes a struggle when the data you are collecting is fragmented across different tools used by sales and marketing teams.
A CRM software for eCommerce stitches together your fragmented data and provides a unified view of your leads for sales and marketing teams. It also gives the much-needed insights to target the right leads. These valuable insights will enable smart decision-making, improve customer retention, and increase your revenue from B2B and B2C customers.
Freshsales is an AI-powered eCommerce CRM software that has been designed to help online store owners like you grow your business.
Attract the best leads, boost customer engagement, and drive deals to close within one comprehensive eCommerce CRM system. Freshsales earns you customers for life by
Freshsales is a multi-purpose AI-powered CRM system for small and medium ecommerce businesses to survive and thrive in this highly competitive industry.
It helps you attract the best leads, segment, and target online shoppers based on contextual information, eliminate manual tasks and track metrics. CRMs are so effective that the average ROI for CRM is $8.71 for every dollar spent.
Some of the benefits you can get out of an ecommerce CRM software are:
Often there might be miscommunication between marketing and sales teams, as they work with different sets of data. Your marketing team may be running online promotions and discounts that your in-store sales team might not be aware of. An ecommerce CRM software like Freshsales provides a unified view of leads for both teams and helps segment and target them better. Only 33.9% of organizations have a jointly agreed process for marketing and sales to nurture leads.
85% of online shoppers do research before making a purchase online. So when your lead browses your ecommerce website and looks for information, you have a chance to engage with the lead. Every website visitor is a potential lead who can become a customer for life. Amplify conversions from your website with personalized interactions, minimize cart abandonment, and eliminate friction from conversion paths. With a CRM solution like Freshsales, you can:
While online retailers invest a lot of money to drive website traffic, a high conversion rate is never guaranteed. The average conversion rate in ecommerce is only 2.86%. But don't worry, with Freshsales, we've got you covered.
One of the biggest challenges that B2B and B2C ecommerce face is the ability to learn about your lead's shopping interests, preferences, and tendencies. With Freshsales, you can understand data, segment your audience, and create personalized email marketing journeys that deliver the right message to shoppers at the right time on the right channel. With Freshsales for ecommerce, you can:
Predicting and keeping up with cyclical demands can be challenging in the ecommerce business, especially when demand fluctuates in the holiday and lean seasons. With an ecommerce customer relation management software like Freshsales, you can:
“For a business like ours with an anticipated high-velocity sales, you only want to make a CRM decision once. We explored multiple CRMs before choosing Freshsales (formerly Freshworks CRM). Pipedrive had limited capabilities; we weren’t able to easily track our customer journey end-to-end and spot our best leads. On the other hand, Salesforce was way too complex in addition to being expensive.”
“It's not easy to set up a CRM if you don't understand how it works. But, I must say that so far Freshsales (formerly Freshworks CRM) is the best CRM I have come across.”
“With Freshsales (formerly Freshworks CRM), we have just the right amount of flexibility, to be able to overhaul the system and change our process on a regular basis. We’re now in a cycle where every six to nine months, we change our entire Freshsales CRM instance. And, we’re able to cycle through those iterations very easily. As a growing company, I think that is critical.”
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