Why are call to actions important?
They keep users moving
Without a clear call-to-action, visitors may not know what to do next. You might have mapped out an amazing journey for them, but if they don’t know how to move through it, they’re not going to experience it in the way you want them to. This can quickly lead to a stagnant sales cycle that doesn’t convert as it should.
They help create a user-led customer journey
When a visitor responds to a CTA, it’s called a conversion. It’s easy to track conversions because most software lets you see how many people have clicked a link or moved from one page to the next. This makes it easy to track the customer journey and map out what actions customers take to get to a sale.
They make it easy to measure
Each call-to-action acts as a mini-conversion point that you can track and measure. When you see which CTAs get the most traction as well as what users do next, you’re able to optimize and improve the entire sales cycle.
They increase conversions
Today’s consumers are busy. They don’t have time to read every single piece of text on a webpage, but research shows that call-to-actions are read by 90% of ecommerce website visitors. The larger the number of eyeballs on your CTAs, the more likely you are to increase conversions.
They prompt immediate action
The attention span of internet users is at rock bottom, so it’s important to keep them engaged and actively moving through the sales cycle. CTAs help achieve this by giving users solid action points to interact with