“Customer activation” is about moving your existing clients to the next stage of the customer lifecycle. This might mean getting a free customer to upgrade to premium, or getting a premium customer to refer their friends to your platform.
To activate your customers, you’ll need to have mapped out their lifecycle and defined your buyer personas. You can then create highly targeted campaigns to nurture different segments of your customer base.
To get existing clients to refer your product to their friends, try offering an incentive. For example, each user can be given a unique referral link. For every new user that signs up using that link, the referring user receives a financial or other reward within your platform.
Podcasts are growing in popularity—100 million people listened to one each month in 2020, and this number is expected to reach 125 million by 2022. To drive growth using podcasts, you can advertise on existing podcasts or have your team members start their own.
Offering free webinars to your client base is a great way to show your expertise and get customers to engage with your company. If your clients respond well to this format, you could even consider hosting an in-person event.
Product Review Sites
Promoting your product on product review sites has two key benefits. First, more people will hear about your company. Second, the product review site will probably link back to your website, offering you a boost in the search engine rankings.
Working with social media influencers can give your product a boost, but the key is to stay true to your brand. Be sure to seek out influencers who will appeal to your target audience, and choose platforms your audience already uses. For example, a beauty brand might want to advertise with a lifestyle influencer on Instagram, while a software company may find their audience on a tech-focused YouTube channel.
Hopefully you’ve already begun building up an email list for your company. This list may be made up of current customers, newsletter subscribers, or leads who’ve put in their email address in exchange for a free ebook or other incentive.
To use this list effectively, make sure your emails are adding value. If you’re still at the stage where you can do so, try to make your contacts personal (e.g. “How are you finding the platform? Is there anything I can help you with?”) If your email list is too large for this tactic, try using segmentation to ensure the right message is reaching the right people.
Like product review sites, guest blogging has two main advantages: it promotes your company, and it helps your SEO. To achieve both of these aims effectively, make sure the websites you’re guest-blogging for are of high quality.
To establish your expertise, you could consider having your executives create thought leadership content for a business site like Forbes. You could also use a service like Help a Reporter Out to give comments to the media.
Finally, you can use content marketing as a growth hacking strategy. This involves creating online content like blog posts, guides, and white papers. Having helpful content on your website demonstrates your expertise, and it’s also a crucial factor in gaining search engine traffic. To get maximum results from your content marketing, you should try to strike a balance between search engine optimization and user needs.