Improve open rates
By predicting the right send time for customer engagement, STO improves your email open rate by 5 to 10%. More open rates equals greater success.
Stay on top of the inbox
Customers often subscribe to multiple mailing lists. The average customer receives at least 120 business emails per day. Having too many emails in a customer’s inbox can result in the customer losing sight of important emails amid all the clutter. Further, most email service providers redirect bulk emails to the promotions tab or spam folder.
With STO, you can boost visibility in the inbox through personalized delivery time. Personalized delivery time refers to the time at which an email is sent to a contact based on their past engagement patterns. This helps to boost email open rates and ensure less chances of your email being redirected or junked by prospects.
Engage with prospects across time zones
Businesses have contacts across multiple geo locations and cater to their various needs at different times of the day. So, marketers often proceed with generic time slots that are advised by the industry. This guess work may result in poor email open rates.
Have contacts from across the globe on the same mailing list? No problem! With STO, you can engage with customers at their respective time zones – the hour most suitable time to your customers. Most customers are likely to appreciate engaging with businesses that accommodate and prioritize their time.