Website and CRO
Finally, businesses can use an omnichannel CRM to get the most from their website. Conversion rate optimization (CRO) is the process of analyzing how visitors are interacting with your website and using this knowledge to increase your number of conversions. An omnichannel CRM can help with many different aspects of CRO. These include:
Landing pages are the best way to get the word out about your campaigns, attract leads and boost conversions. Many omnichannel CRMs offer drag-and-drop builders to help you easily create landing pages automatically, without needing a web designer or developer. Ideally, these landing pages should also be mobile-responsive, since mobile devices now account for over half of global website traffic.
Have you ever wondered how visitors are interacting with your website—where they’re clicking, tapping, and scrolling? A heatmap, provided by an omnichannel CRM, can tell you just that. You can use heatmaps to understand your visitors better, identify any usability roadblocks they may be facing, and optimize your pages for conversions
To optimize your landing pages for success, you’ll need to understand what’s working and what isn’t. That’s where A/B testing comes in. With an omnichannel CRM, you can create different versions of your landing pages and test them against one another. This way, you’ll be able to test customer interactions on each of these pages and create maximum impact. You can also use the CRM to optimize for revenue, target different segments of your audience, and understand how your tests are performing in detail.