Engage in conversations that drive sales
Freshmarketer brings popular communication channels—email, SMS, WhatsApp, and chat—under one single platform. This enables you to automate engagement across the channels by
Designing intuitive emails: Curate creative, personalized, and interactive emails that your customers love to open
Creating smart workflows: Set up automation with customizable, well-timed triggers to drive engagement round-the-clock
Scheduling communication: Deliver messages at your customers’ time zones and improve engagement rate
“What kind of automated campaigns”, you ask? Read on.
1. Welcome new customers
We all know the importance of a first impression. Show up late for an appointment? Bad impression. Or pop up in your customers’ inbox months after they left their email address? Bad impression (you are likely to be marked as spam too).
You never get a second chance to make a first impression. So as soon as a visitor comes to your website, welcome them with a chat message. And if they are a returning customer, welcome them back with a personalized message.
And when they leave their contact details, shoot out an automated email introducing yourself, your brand and welcome them to your store. You can even get creative by giving them a peek into what makes your product or service so outstanding, adding a video explaining your journey so far, or even guiding them with the list of best sellers.
Using welcome email sequences, you can stay on top of your customers’ minds and improve conversions. In fact, welcome emails on average generate up to 320% more revenue per email basis than other promotional emails.
Here’s an example of a welcome email cadence you can set up -