Whether you’re a solopreneur or have a solid team behind you, when you start selling through your online store or on platforms like Shopify, there is always a lot to do.

From attracting new customers to supporting them post-purchase, you have to juggle different hats throughout the day. 

On the other hand, you also have to keep pace with the evolving customer expectations. Most customers today expect instant gratification in the form of personalized interactions and quick responses to their queries. To balance your day-to-day tasks and keep that sales chart bursting, you need all hands on deck.

Don't worry, we've got your back there.

With powerful automation, Freshmarketer empowers D2C businesses like yours to optimize for time, personalize engagement, and get more done even with a lean team. 

Marketing automation Marketing automation

Here’s what can you do with Freshmarketer


Attract and nurture high-value customers

Think about what happens every time you like a product and visit the website to learn more. You browse through and find a few products you like. But then you get distracted by a notification from your phone. The result? You bounce from the website and later forget about it. 

Well, that’s what happens with most of the customers who visit online stores. In fact, the current bounce rate for the industry is 45.68%. That’s almost half your visitors, and they are likely to be the most valuable of their kind because 


Marketing automation -Attract and nurture high-value customers Marketing automation -Attract and nurture high-value customers


That’s why it is essential to continue engaging with them even after they leave your online store. 

Freshmarketer enables you to capture visitors, track their journey on your website, and engage with them more contextually using:

With this information in hand, you can create automated campaigns that talk to each type of audience and boost conversions. For instance, you can launch campaigns specific to customers in a location or if some of them have been repeatedly visiting a product page but haven’t purchased, you could shoot out an email encouraging them to buy from you. 


Engage in conversations that drive sales


Freshmarketer brings popular communication channels—email, SMS, WhatsApp, and chat—under one single platform. This enables you to automate engagement across the channels by

  • Designing intuitive emails: Curate creative, personalized, and interactive emails that your customers love to open
  • Creating smart workflows: Set up automation with customizable, well-timed triggers to drive engagement round-the-clock
  • Scheduling communication: Deliver messages at your customers’ time zones and improve engagement rate

“What kind of automated campaigns”, you ask? Read on.

1. Welcome new customers

We all know the importance of a first impression. Show up late for an appointment? Bad impression. Or pop up in your customers’ inbox months after they left their email address? Bad impression (you are likely to be marked as spam too). 

You never get a second chance to make a first impression. So as soon as a visitor comes to your website, welcome them with a chat message. And if they are a returning customer, welcome them back with a personalized message.

And when they leave their contact details, shoot out an automated email introducing yourself, your brand and welcome them to your store. You can even get creative by giving them a peek into what makes your product or service so outstanding, adding a video explaining your journey so far, or even guiding them with the list of best sellers. 

Using welcome email sequences, you can stay on top of your customers’ minds and improve conversions. In fact, welcome emails on average generate up to 320% more revenue per email basis than other promotional emails.

Here’s an example of a welcome email cadence you can set up -

Step 1: Start the journey by setting a trigger when the customer leaves their contact details. 

Step 2: Day 1 – Send your first welcome email, introducing your brand and the best sellers.

Step 3: Day 3 – Wait for two days to see if they’ve purchased your product or engaged with your website. If they haven’t, trigger the next email including a discount coupon

Step 4: Day 5 – Wait for another two days to see if they’ve purchased from you. If they haven’t, trigger the next email, prompting them to engage with your blogs and articles. Make sure to share resources that would educate them in detail about your products and their benefits. 

Welcome email Welcome email

2. Nudge website visitors to complete their purchase

Wouldn't it be amazing if all your website visitors become your customers? Yes, that's the dream. And there are a few ways you could inch towards it. With Freshmarketer, you can:

  • Trigger chatbots for inactive website visitors and help them find what they’re looking for
  • Create personalized chat campaigns for returning visitors and provide them with suggestions based on previous interactions
  • Identify website pages that have been performing well and analyze pages where customers are dropping off. Combine these insights to improve and optimize your website performance using our add-on feature–Conversion Rate Optimization (CRO).


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3. Recover abandonment carts 

Let’s say you have the perfect product. You’ve created a professional website with stellar chatbots that welcome new customers and encourage them to shop. You even have customers adding items to their carts. Everything is going as planned. Except, you find most of them aren’t completing their transaction. Disheartened? Don’t be. The cart abandonment rate in the online store industry is at a shocking 69.57%. 

One way to bring them back is through cart abandonment messages. With marketing automation, you can:

  • Create email, WhatsApp, and SMS campaigns that persuade your customers to complete their purchases and reduce your cart abandonment rates
  • Don’t have their contact information? Fret not. Engage visitors on chat and remind them to complete their purchase


Freshmarketer - cart abandonment Freshmarketer - cart abandonment

4. Never miss sending transactional information

Have you felt the excitement course through your veins when you buy something online? You eagerly check the status of your order from processed to shipped, all the way till it’s out for delivery and at your doorstep. We all have it, including your customers.

This makes communicating transactional information a key aspect of your customer experience. Whether it is order confirmation, return, or payments, they want to hear about everything. With Freshmarketer, you can:

  • Configure order and payment updates to reach customers instantly via SMS, email, and WhatsApp
  • Set up chatbots that enable your customers to self-serve and get details of their orders, returns, payments, etc.


Transactional email Transactional email

5. Keep them coming back

Think of two customers who land on your website. One of them is a new customer, and the other is a returning customer. Whom do you think it’ll be easier to sell to? The returning customer, of course. In fact, 86% of respondents to a survey say they will likely buy from the same business again if they had a good purchase experience.

That’s why you need to stay on top of your customers’ minds, especially when you need to stand out from the competition. It could be with regular newsletters, product updates, promotions, etc. With Freshmarketer, you could automate all of the follow-ups on email, Whatsapp, social channels, etc., and encourage them to buy from you again.

Re-engage email Re-engage email

Start automating right out of the box

“Setting up all these campaigns sounds complex and time-consuming”– We hear you! 

That’s why Freshmarketer comes with easy-to-use drag-and-drop editors that’ll help you create emails and workflows within minutes. 

We’ve also gone one step further to enhance your experience. With a library of predefined templates, you can get it up and running in no time.

What’s included?



Ready-to-use workflows:

Workflows, also known as journeys, automate engagement with your customers across different channels. Make the most of the pre-built, ready-to-use templates tailored specifically for D2C businesses. These range from cart abandonment recovery journeys to re-engagement with old customers, and more

FM workflows FM workflows


Chatbots with zero coding

Don’t stress over configuring chatbots and embedding them on your website. The chatbot is auto-configured when you integrate Freshmarketer with your website. All you have to do is connect it with all your favorite messaging apps and sit back. The bot takes care of everything from engaging with your customers to answering their queries.

FM Chat campaigns FM Chat campaigns



Over hundreds of email templates

Emails still remain the most critical mode of communication with customers. With a vast collection of design-rich email templates, you can choose a template that will complement your messaging and start creating instantly. You to preview your email on desktop, mobile, or tablet modes before sending it out to ensure beautiful and responsive emails.

FM email templates FM email templates

Ready to try the best marketing automation software?

Freshmarketer enables lean teams to work smarter and faster with easy-to-use journey builders and templates. Reduce manual grunt work, send personalized messages to your customers, and scale your online store faster while keeping costs down. 


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