Looking for a WATI alternative?

The modern shopper isn’t present on just a single channel. By 2023, 46% of all e-commerce sales are expected to happen through multiple channels.

Set up and run your marketing campaigns to reach your customer on their most preferred channel. With Freshmarketer, you can extend your reach and attract quality customers via multichannel – WhatsApp, email, chat, and social platforms like Instagram and Facebook.

On the other hand, WATI provides WhatsApp as a single channel for customer engagement. 

Here’s what you get by integrating your online store with Freshmarketer today: 

• Email marketing: you can choose from dozens of pre-created, design-rich email templates. Use the drag-and-drop editor to customize components. Craft effective e-mails that resonate best with your customers and yield higher conversion rates

• SMS marketing: You can automatically trigger SMSes based on events like cart abandonment. For instance, you can trigger a discount code SMS two hours after a buyer has abandoned their cart. You can also use SMS marketing to boost new signups, re-engage infrequent buyers, make product announcements, and more     

• Live chat: Run live chat on your website to greet new and repeat customers in real-time. Have 1:1 conversations to Instantly answer queries your buyers might have. With chat, your brand can initiate conversations with customers based on the page they are on and instantly nudge them towards purchase

Learn more about multichannel marketing software

Every customer moves through several touchpoints before and after they make a purchase. Each touchpoint gets you one step closer to painting a complete picture of who your buyer is, what they are looking for, and how you can help them.

Freshmarketer’s Customer 360 puts together all these touchpoints to give you a holistic picture of buyers’ journey.

• Freshmarketer brings customer interactions with marketing and support teams into one comprehensive screen to give you a complete, 360° view of the customer

• With each campaign you initiate, Customer 360 surfaces the insights and metrics you need to understand buyer behavior and preferences

• Customer 360 helps marketing and sales sharpen their messaging through contextual conversations to convert and delight customers. For instance, the marketing team can build messaging, and campaigns for customers who’ve had trouble with their previous orders

Learn more

As a Direct-to-consumer (DTC/D2C) brand, you always have your hands full – starting with attracting the right customers, having conversations that resonate with buyers, and nudging people towards purchase. You also need to ensure that you can retain customers and build loyalty. 

With Freshmarketer’s automation capabilities, you can: 

• Automate personalized interactions: Automate personalized interactions across platforms within minutes. Freshmarketer has pre-built, ready-to-use customer journey templates tailored specifically for DTC (D2C) businesses. From cart abandonment recovery to bringing back old customers, these templates can help you automate your outreach 
• Instantly engage with chatbots: Set up triggers to initiate chatbot conversations based on customer behavior. The live chatbot can engage buyers with a welcome message, resolve FAQs, or remind inactive customers to complete their purchase
• Segment your customers: With WATI, you can label your customers as different segments. But with Freshmarketer, you can segment them by events like cart abandonment or based on their demography, geography, and more criteria. Segmentation allows you to target the right set of customers for your campaigns and improve conversion opportunities
• Run targeted campaigns: Delight customers with relevant information, decrease time to order, improve CLTV, and build lasting relationships with targeted messaging via email, SMS, chat and WhatsApp. 

Learn more

How can you ensure that your shoppers see the best version of your online storefront? Does your website ensure that visitors who land on your site make a purchase?

Freshmarketer is an all-in-one tool that allows you to:

• Build interactive landing pages with drag-and-drop components, enabling your marketing teams to launch responsive landing pages with zero coding 

• Identify sections of your website that get the best and least traction using heatmaps, and tweak the areas that get fewer views or less interaction using Conversion Rate Optimization

• Build web forms and run form analytics to reveal the drop-off fields and redesign checkout page forms for optimal conversion rates

Learn more