Conduct market research
Ask customers to fill out market research surveys that you already use in other channels. This helps you keep track of industry trends, assess performance metrics, and identify best practices across channels in order to stay ahead of the competition.
Measure employee engagement
Understand how to retain the best talent and build healthy company culture by learning what’s working and what’s not directly from your employees. Measure employee satisfaction, conduct 360-degree reviews, or even send out compliance quizzes to get the answers you need.