How to Create Your Email List
In this day and age of stringent privacy laws such as GDPR, it’s advisable to not buy bulk email lists because they can be outdated and may also attribute to your brand receiving a high spam rate. Instead, build your email list over time.
Broadly speaking, there are three ways to build your email list:
Events are the traditional way of collecting email addresses. You can set up booths at venues and attract visitors to your booth and gather their contact information. Collect business cards or have a paper/digital sign-up form.
If your brand has a high follower count on social media, leverage this audience to build your email list. Engage your followers with compelling, relevant content and offer access to exclusive content like templates and e-books in exchange for their email address. Have seasonal contests for which email verification is necessary and use relevant hashtags to expand the reach of your content beyond your own follower base.
If you don’t have a website for your business, start with creating one. Then, place opt-in forms on your website so that website visitors can enter their information to access resources or to receive a product demo. To get visitors to sign up on a web form, offer incentives like eBooks, case studies, free webinars, discount coupons, etc.
Having an “enter your email address” field on your website might not suffice. Your recipient must agree to receive communications from you. A best practice is to give them the option to choose the frequency of email communications from your business. You should also request the type of content that would interest them, say promotional emails, product updates, blog articles, etc.