“Freshworks CRM(previously Freshmarketer) has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”

Phillip Casey

Digital Marketing Specialist

UNICEF New Zealand

“It’s a bang for your buck. You get the same feature set as that of other highly-priced CRO tools in the market. Freshworks CRM (previously Freshmarketer) is my all-in-one CRO hub.”

Marco Ponce

Senior Marketing Manager

LeadsMarket

“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshworks CRM (previously Freshmarketer) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshworks CRM (previously Freshmarketer).”

Daniel Trindade

Marketing Manager & Optimization Lead

JLA Group

“Our primary use-case that we wanted to be addressed by Freshworks CRM (previously Freshmarketer) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”

Sanjeeth R

Marketing Head

Exotel