Improve your engagement with personalized bulk emails
In today’s world, while email marketing continues to evolve, everyone wants to receive personalized communication. 50% of companies feel that personalization increases engagement, and you can incorporate that into your bulk emails too.
Clean and build focused email lists using the existing data at hand. Sort your first names, last names, company name, behavior patterns, etc. You can add merge tags in your email subject lines and within your emails, to talk directly to the recipient.
With all this information at hand, you can also make decisions on who to send all the emails to. For instance, you have a new product update or discount. You want to send the email to your entire audience, but you should ideally clean your list and not send the email to subscribers who haven’t interacted with your emails in 3-4 months. This will eventually also improve your email deliverability and engagement rate.
Now that you are personalizing your bulk emails a little bit, you can also focus on your email metrics, you should follow, and how you can measure the performance of your bulk emails.