5 ways Freshmarketer beats Campaign Monitor

Advanced segmentation to drive personalized engagement

One of the best practices of email marketing is to perform contact segmentation. Although Campaign Monitor lets you create segments based on contact attributes and email engagement, Freshmarketer is several steps ahead. Apart from the standard email activity-based segmentation, you can also build smart segments and filter contacts by website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement. 

Learn more about creating segments →  

 

Comprehensive behavior-based marketing

Campaign Monitor can not track user activities on the web. It registers email engagement like clicks, opens, delivered, unsubscribes, etc. But, it's impossible to send emails that are triggered by users' actions on your website. Without behavioral tracking, you can not fully leverage the power of automation.  

However, Freshmarketer analyzes contacts' behavior based on the pages they have visited on your site or the forms that they have submitted apart from tracking email campaign-specific actions. For instance, you can send a follow-up email to contacts who played a feature video or downloaded an e-book on your website.

 Learn more about website tracking → 

Robust web-form tracking

Webforms are intrinsic to email marketing automation systems. Unfortunately, Campaign Monitor doesn't have web form tracking capability.
Instead of integrating with costly third-party software for this, Freshmarketer has it built-in and accessible at zero added costs.
It is supremely simple to use and does not require the intervention of your development team.

Learn more about web form tracking→  

 

Efficient conversion rate optimization

Apart from sending out email campaigns, Freshmarketer can also help you with website optimization. With robust features like heatmaps, A/B testing, session replay, and more, it is truly the solution for your company’s marketing needs.

With the entire package, marketers get the upper-hand while attracting quality leads and nurturing these leads through email marketing.

Learn more about conversion rate optimization →  

 

Expert help at your service!

Campaign Monitor's support is email-only on the 'Basic' and 'Unlimited' plans. You will find it challenging to reach their support personnel since chat support isn't an option, and support over the phone is only possible for their highest (Premier) plan. 

For expert and personalized care, Freshmarketer has a reliable support team that can be contacted over email, chat, and phone. They operate 24x5 to answer your queries irrespective of the plan you subscribe to.

There's plenty of reasons to make the switch!

Check out this detailed feature comparison.

Feature List

BASIC

UNLIMITED

PREMIER
Bulk emails
Drag and drop email builder
Email template library
Time-zoned based email scheduling
Device-based email preview
Send time optimization
Customization of unsubscribe link
Email engagement reporting
Subscriber preference center
A/B testing emails
Webform tracking
Visual workflow builder
Drag and drop journey builder
Workflow analysis and reporting
Workflow live view
Workflow templates library
Update contact fields through automation
Track website visitors
Track website activities
Event-based segmentation
Contact activity feed
Bulk import
A/B testing website
Website personalization
Session replays
Chat support
Phone support

Note: Data as of October 2019.

Pricing Comparison

Mirror, mirror, on the wall, what's the most cost-effective marketing automation software fo them all?

# of Contacts

Campaign Monitor Basic

Campaign Monitor Unlimited

Campaign Monitor Premier

Freshmarketer

1000

$29

$59

$149

$49

10,000

$89

$149

$249

$160

15,000

$129

$249

$399

$205

20,000

$199

$399

$499

$257

25,000

$199

$399

$399

$309
Transparent and affordable pricing Check it out

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