Looking for a Constant Contact alternative?
Create fully-customizable emails, set comprehensive automation, track recipients' behavior, and do a lot more with Freshmarketer.
Constant contact has been around since 1995 (25 years) and was among the first software with an email builder. It made life super easy for a lot of email marketers. Today, marketers want stunning futuristic templates and flexibility to create beautiful emails.
Freshmarketer’s visual drag-and-drop builder makes it possible to set-up creative and responsive emails. You can choose from 100s of creative and colorful templates too.
Today, every email recipient wants to receive personalized emails. A one-size-fits-all approach is a thing of the past. With constant contact, you cannot send emails based on users’ actions on your website.
With Freshmarketer’s custom events feature, you can send emails and create workflows triggered by the actions of your users, and seize every conversion opportunity.
Constant Contact lets you create segments based on contact attributes and email engagement, but you can know a lot more about your subscribers with Freshmarketer.
Apart from the standard email-activity based segmentation, you can also build smart segments and filter contacts based on website behavior, custom events, journey status, etc.
You can set automated series like welcome emails or anniversary campaigns with Constant Contact, but email marketers need a lot more complex automation.
Use Freshmarketer’s Customer journey’s to create drip campaigns, autoresponders, and comprehensive workflows to engage customers at any point in their lifecycle.
To learn more about your contacts, you need to know what they do on your website, which forms they submit, and track every click and scroll. Constant Contact doesn't give you this information.
With Conversion rate optimization, you can use Freshmarketer to analyze visitor behavior using heatmaps, optimize your web pages for a better experience, conduct polls, and provide a personalized experience to different visitor segments.
An in-depth analysis of how Freshmarketer's robust features fair against Constant Contact.
Note: Data as of March 2020
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer (formerly Freshworks CRM) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”
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