Looking for a Constant Contact alternative?
Create fully-customizable emails, set comprehensive automation, track recipients' behavior, and do a lot more with Freshmarketer.
Constant contact has been around since 1995 (25 years) and was among the first software with an email builder. It made life super easy for a lot of email marketers. Today, marketers want stunning futuristic templates and flexibility to create beautiful emails.
Freshmarketer’s visual drag-and-drop builder makes it possible to set-up creative and responsive emails. You can choose from 100s of creative and colorful templates too.
Today, every email recipient wants to receive personalized emails. A one-size-fits-all approach is a thing of the past. With constant contact, you cannot send emails based on users’ actions on your website.
With Freshmarketer’s custom events feature, you can send emails and create workflows triggered by the actions of your users, and seize every conversion opportunity.
Constant Contact lets you create segments based on contact attributes and email engagement, but you can know a lot more about your subscribers with Freshmarketer.
Apart from the standard email-activity based segmentation, you can also build smart segments and filter contacts based on website behavior, custom events, journey status, etc.
You can set automated series like welcome emails or anniversary campaigns with Constant Contact, but email marketers need a lot more complex automation.
Use Freshmarketer’s Customer journey’s to create drip campaigns, autoresponders, and comprehensive workflows to engage customers at any point in their lifecycle.
To learn more about your contacts, you need to know what they do on your website, which forms they submit, and track every click and scroll. Constant Contact doesn't give you this information.
With Conversion rate optimization, you can use Freshmarketer to analyze visitor behavior using heatmaps, optimize your web pages for a better experience, conduct polls, and provide a personalized experience to different visitor segments.
An in-depth analysis of how Freshmarketer's robust features fair against Constant Contact.
Create beautiful email campaigns from scratch or choose from hundreds of templates, and communicate with all your prospects and customers.
COMPARISON |
| Bulk emails | ||
| Drag-and-drop email builder | ||
| Create simple text email | ||
| Choose built-in email templates | ||
| Send emails to all contacts | ||
| Upload HTML emails | ||
| Email engagement tracking | ||
| Email reply tracking | ||
| Time-zone based email scheduling | ||
| Email scheduling | ||
| Multiple footers | ||
| Customization of unsubscribe link |
Empower your email marketers with comprehensive automation. Engage, nurture, and delight your contacts with the utmost ease.
COMPARISON |
| Visual workflow builder | ||
| Workflow live view | ||
| Time-based automation | ||
| Page view-based automation | ||
| Form submission-based automation | ||
| Email activity-based automation | ||
| Multiple triggers | ||
| Journey branching based on conditions | ||
| Workflow template library | ||
| Advanced Behavior-based automation | ||
| Offline event tracking |
Segment your contacts with smart lists based on behavioral segments, and manage your master record of all your contacts in one place.
COMPARISON |
| Contact profile view | ||
| Cookie-based contact tracking | ||
| IP contact-based tracking | ||
| Bulk import | ||
| Contact segmentation | ||
| Page-view based segmentation | ||
| Email engagement-based segmentation | ||
| Event-based segmentation | ||
| Journey status-based segmentation | ||
| Form-submission based segmentation |
Optimize website and analyze visitors’ behavior on your website, and provide a more personalized website experience to your potential customers.
COMPARISON |
| Heatmaps | ||
| Website A/B testing | ||
| Website personalization | ||
| Session replay | ||
| Funnel analytics | ||
| Form analytics | ||
| Split URL testing |
Analyze data and important metrics to improve your email campaign performance. Curate reports and create custom dashboards easily.
COMPARISON |
| Email campaign analytics | ||
| Journey performance analytics | ||
| Curated reports | ||
| Filtered analytics view | ||
| Custom dashboards |
For more productivity, it's imperative that your marketing and sales teams are aligned. With Freshmarketer, you can integrate with Freshsales and manage your leads in real-time.
COMPARISON |
| Native CRM integration |
Note: Data as of March 2020
“Freshmarketer and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshmarketer has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshmarketer customer success team have been very responsive and helpful.”
“Freshmarketer has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly priced CRO tools in the market. Freshmarketer is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing an extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”
“Our primary use-case that we wanted to be addressed by Freshmarketer was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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