Constant Contact primarily focuses on email campaigns. Essential features like workflow automation and web form tracking aren’t present.
Freshmarketer, on the other hand, has all the features for marketing, built-in. It helps you capture leads, engage with your customers via emails, and foster better communication between your sales and marketing teams. Built for marketers, it helps them design and deliver beautiful email campaigns, set up automated campaigns, and personalize them at scale.
Constant Contact's 'automated series' confines marketers to settle for monotonous welcome emails or anniversary campaigns. On the bright side, with Freshmarketer's journeys, visually create drip campaigns, autoresponders, and comprehensive workflows, to engage customers at any point in their lifecycle. It could be for lead nurturing, customer onboarding, customer retention, and so forth.
Select from a wide range of triggers, actions, controls, and delays to craft well-timed journeys for your audience.
Constant Contact can not track user activities on the web. It registers email engagement like clicks, opens, delivered, unsubscribes, etc. But, it's impossible to send emails via Constant Contact, which are triggered by users' actions on your website. Without behavioral tracking, you can not fully leverage the power of automation.
With Freshmarketer, analyze contacts' behavior based on the pages they have visited on your site or the forms that they have submitted apart from tracking email campaign-specific actions. For example, you can send a follow-up email to contacts who played a feature video or downloaded an e-book on your website.
One of the best practices of email marketing is to perform contact segmentation. Although Constant Contact lets you create segments based on contact attributes and email engagement, Freshmarketer is several steps ahead. Apart from the standard email activity-based segmentation, you can also build smart segments and filter contacts by website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement.
Also, define granular segments using AND/OR operations to create endless combinations of segmenting criteria to target your customers better.
Webforms are intrinsic to email marketing automation systems. Unfortunately, Constant Contact doesn't have web form tracking capability.
Instead of integrating with costly third-party software for this, Freshmarketer has it built-in and accessible at zero added costs.
It is supremely simple to use and does not require the intervention of your development team.
|Drag and drop email builder|
|Email template library|
|Time-zoned based email scheduling|
|Device-based email preview|
|Subject-line A/B testing|
|Customization of unsubscribe link|
|Email engagement reporting|
|Visual workflow builder|
|Workflow analysis and reporting|
|Workflow templates library|
|UTM parameters tracking|
|Custom contact fields limit||
|Event store for segmentation|
Starts at $10
Starts at $30
Starts at $55
Note: Data as of October 2019.
To get you started
500 Contacts Included
Ideal for growing teams
Per month / billed yearly monthly
1000 Contacts Included
24 x 5 email support and phone support included with Garden plan
“Freshmarketer and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshmarketer has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshmarketer customer success team have been very responsive and helpful.”
“Freshmarketer has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly priced CRO tools in the market. Freshmarketer is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing an extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”
“Our primary use-case that we wanted to be addressed by Freshmarketer was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”