Advanced segmentation to drive personalized engagement
Marketers today strive to run highly targeted and personalized campaigns, and this wouldn’t be possible without contact segmentation. GetResponse’s segmentation capabilities have limited scope. You are confined to segmenting contacts based on their attributes and email engagement.
Freshmarketer’s segmentation capabilities, on the other hand, has no limitation on how granular you can go while creating a segment. Build smart segments based on contacts’ data and website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement. Go on to define granular segments using AND/OR operations to create endless combinations of segmenting criteria to target your customers better.
Learn more about creating segments →