If you haven’t noticed it already, then here’s an eyeopener - most of GetResponse’s features and functions were built for the e-commerce industry. E-commerce use cases are what is given most prominence in its workflow builder, website tracking functionality, email campaigns, and segmentation.
If you are looking for software that solves marketing problems irrespective of the industry, Freshmarketer is your go-to tool.
GetResponse evolved from a simple autoresponder service to a bloated marketing automation tool with an in-built CRM. Bundling them might make GetResponse affordable if you initially planned to purchase all of them separately. But any marketer worth his salt knows that all of these tools solve beastly use-cases, much beyond the purview of any bundled all-in-one software.
Freshworks understood this point, which is why it built Freshmarketer for marketing automation and Freshsales for CRM. Both of them affordably priced but meant to handle far complex use-cases.
Time and again, GetResponse users complain that it’s not the most user-friendly tool. This is understandable considering that GetResponse is bloated with features you might not even use. Secondly, since it’s older in the market, some of its modules are untouched by any recent development. For instance, it’s WYSIWYG email editor is needlessly complex and rigid to use.
When you make a software investment, it should be inherently intuitive and responsive and that’s what Freshmarketer is all about. Beginners find it very easy to use Freshmarketer and become a pro at it in no time!
Marketers today strive to run highly targeted and personalized campaigns, and this wouldn’t be possible without contact segmentation. GetResponse’s segmentation capabilities have limited scope. You are confined to segmenting contacts based on their attributes and email engagement.
Freshmarketer’s segmentation capabilities, on the other hand, has no limitation on how granular you can go while creating a segment. Build smart segments based on contacts’ data and website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement. Go on to deﬁne granular segments using AND/OR operations to create endless combinations of segmenting criteria to target your customers better.
Based on reviews online, GetResponse customers seem unhappy with the slow response times. Since their support personnel operates out of the Northern Hemisphere, it can be challenging to reach them over live chat if you aren’t in the same time zone. Also, Phone support was discarded for all plans except Enterprise.
Freshmarketer has a star support team —not chatbots. We operate 24*5 across email/ chat/phone channels, and this means you can contact us at almost any time, regardless of where you’re located.
GetResponse customers may compromise on its usability. But when it comes to reporting and analytics, data-driven marketers seem to experience multiple complications. Some customers have reported issues regarding inaccurate reporting and trouble pulling reports.
Freshmarketer has robust reporting capabilities. Reporting dashboards are available for individual email campaigns, marketing automation journeys, and CRO experiments. These reports can be filtered, customized, and exported to your liking.
|Drag and drop email builder|
|Email template library|
|Time-zoned based email scheduling|
|Mailing list management|
|Email subscription preference center|
|Customization of unsubscribe link|
|Visual workflow builder|
|User behavior-based automation|
|Workflow templates library|
Third-part integration required
Third-part integration required
Only available in the higher plans
|Custom event tracking||
Only available in higher plans
|Dedicated account manager||
Only in Enterprise
Available in all plans
|Live chat support|
Only in Enterprise plan
Available for all plans
Note: Data as of October 2019.
To get you started
500 Contacts Included
Ideal for growing teams
Per month / billed yearly monthly
1000 Contacts Included
24 x 5 email support and phone support included with Garden plan
“Freshmarketer and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshmarketer has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshmarketer customer success team have been very responsive and helpful.”
“Freshmarketer has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly priced CRO tools in the market. Freshmarketer is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing an extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”
“Our primary use-case that we wanted to be addressed by Freshmarketer was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”