Considering Freshmarketer as an alternative to GetResponse?

Unique challenges meet a unique product

GetResponse evolved from a simple autoresponder service to a bloated marketing automation tool with an in-built CRM.  Bundling them might make GetResponse affordable if you initially planned to purchase all of them separately. But any marketer worth his salt knows that all of these tools solve beastly use-cases, much beyond the purview of any bundled all-in-one software. 

Freshworks understood this point, which is why it built Freshmarketer for marketing automation and Freshsales for CRM. Both of them affordably priced but meant to handle far complex use-cases.

Advanced segmentation to drive personalized engagement

Marketers today strive to run highly targeted and personalized campaigns, and this wouldn’t be possible without contact segmentation. GetResponse’s segmentation capabilities have limited scope. You are confined to segmenting contacts based on their attributes and email engagement.

Freshmarketer’s segmentation capabilities, on the other hand, has no limitation on how granular you can go while creating a segment. Build smart segments based on contacts’ data and website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement. Go on to define granular segments using AND/OR operations to create endless combinations of segmenting criteria to target your customers better.

Learn more about creating segments →  

Advanced Reporting

GetResponse customers may compromise on its usability. But when it comes to reporting and analytics, data-driven marketers seem to experience multiple complications. Some customers have reported issues regarding inaccurate reporting and trouble pulling reports.

Freshmarketer has robust reporting capabilities. Reporting dashboards are available for individual email campaigns, marketing automation journeys, and CRO experiments. These reports can be filtered, customized, and exported to your liking.