Being an enterprise-focused tool, Marketo entails a complicated set-up process. You will be obliged to invest in an implementation program, the cost of which is not included in your subscription fee. Moreover, getting it running can be frustrating if your organization doesn't have a dedicated IT staff for assistance. On average, the timeframe to roll-out Marketo for enterprises could be anywhere between 3 to 9 months, depending on the size of their marketing org.
With Freshmarketer, you could simply sign-up for it and it will be all yours in less than 2 minutes! Of course, shifting from sophisticated tools like Marketo to Freshmarketer would take a lot of effort but you wouldn't have to break into a sweat. We help you migrate your contact database and set up marketing activities which include emails, forms, custom events, and workflows at no added costs.
As a result of Marketo's clunky user interface, its new users endure a steep learning curve. It is especially challenging for those with limited automation experience to get accustomed. Since Marketo is a significantly convoluted tool, it cannot be simply picked up without extensive training. However, the subscription fee doesn't include the cost of training your teams.
With a modern and intuitive tool like Freshmarketer, your marketing teams wouldn't need any training to use it effectively. It's straightforward to use and navigate and requires minimum effort from its first-time users.
So, you can save on training costs and boost your team's efficiency.
For more than a decade, Marketo has been renownedly used by data-driven marketers to extract extensive reports. That being said, today, its reporting capabilities are being challenged by contemporary marketing tools. The tool consumes a longer time to produce reports that you should be able to create in the click of a button. Even if you wanted to create custom reports, you would have to go through tedious documentation.
In contrast to Marketo, Freshmarketer's robust reporting functionality lets you build custom reports and dashboards to measure customer engagement, your emails' performance, lead conversions, and more. Unlike Marketo, Freshmarketer reports are updated in real-time and can be scheduled to be sent to your inbox.
Marketo has native integrations for Salesforce and Microsoft Dynamics CRM, as well as non-native CRM integrations like Netsuite and SAP. Apart from them being costly options, remember, with Marketo, these integrations will also consume more of your time and effort.
Freshmarketer belongs to the Freshworks suite of products which strives to unify your sales, support, and marketing platforms, so your teams can deliver moments that wow their customers. You can seamlessly integrate Freshmarketer with Freshsales to close deals faster and Freshdesk to retain your customers with support. More importantly, setting up these integrations require minimum effort and investment.
Software that’s easy-to-use doesn’t necessarily mean it's only for small organizations. The simpler we make things, the more value our customers get. Shift to intelligent marketing that's designed for the modern marketer. No consultants and no engineers needed.
Unlike the enterprise-focused Marketo, Freshmarketer is a cost-effective solution for small and large businesses alike. Small businesses grow into big businesses with us. And big businesses choose us for our flexibility, scalability, and extensibility. And, that's a Freshmarketer promise.
Apart from sending email campaigns, Freshmarketer can also help you with website optimization. With robust features like heatmaps, A/B testing, session replay, and more, it is truly the solution for your company’s marketing needs.
With the entire package, marketers get the upper-hand while attracting quality leads and nurturing these leads through email marketing.
Only Marketo's online support is free. You would have to purchase one of their paid support packages before you could get in touch with them alternatively. And considering how complex Marketo is, it's highly recommended to endorse one of them on subscription. Unfortunately, the base price will not cover the cost of the support plan you pick.
On the contrary, Freshmarketer has a star support team. We operate 24*5 across email/ chat/phone channels, and this means you can contact us at almost any time. Most importantly, you won’t be charged for the support. It's on the house!
|Nurturing & lead scoring|
|Website activity tracking|
|Monthly subscription for 10k contacts||
Starts at $895/month
Starts at $291/month
Data as on December, 2019.
For a minimum of 10k contacts per month, Marketo has three pricing tiers:
Enterprises: Marketo subscription can cost you anywhere between $30k to $70k per year, making it one of the most expensive options, even at the enterprise level.
SMBs: The total fee for SMBs seeking a basic configuration can amount to $12K a year for just 10,00 contacts.
And, the installation, customization, training, and support costs are over and above the subscription costs.
Freshmarketer has a forever FREE plan and a 21-day trial period.
Take a look at Freshmarketer's flexible and scalable pricing, here.
To cut to the chase, if you have a subscription for 10k Freshmarketer contacts, you are billed less than $4000 for an entire year!
Topping it all off, the subscription fee is inclusive of migration, implementation, and support!
To get you started
Ideal for growing teams
Per month / billed yearly monthly
Best value for large teams
Per month / billed yearly monthly
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer (formerly Freshworks CRM) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”
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