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Don't miss out on the 'freshest' marketing solution in the market - Freshmarketer.
Email marketing is used to engage a large audience and large audiences require a supreme email editor. You won't be able to create personalized emails and send them to bulk audiences with Pardot's wonky controls and formatting issues. If you subscribe to Pardot, you are going to miss out on Freshmarketer’s easy to use drag and drop email builder.
With Freshmarketer you could create emails using custom coded templates or even upload an HTML/CSS file your developer sends you. Just before you hit send, make sure to test and preview your emails at no added costs irrespective of the subscribed plan.
The initial database seat in Pardot is 10,000 contacts. So, even if your team requires only 2000 contacts, you would still have to pay the entire subscription fee. With that said, Pardot isn't a pocket-friendly option for SMBs.
In contrast to Pardot, Freshmarketer accommodates many database seats. Coupled with it's flexible and scalable pricing, Freshmarketer is the best fit for both small and large businesses alike. Small companies grow into big companies with us. And big businesses choose us for our flexibility, scalability, and extensibility.
The Pardot and Salesforce integration may sound like a match made in heaven, but the investment involved isn't very budget-friendly. Freshmarketer provides an equally competent in-house CRM integration for half the price.
The two-way sync between Freshsales and Freshmarketer helps to improve the collaboration between the sales and marketing departments in your organization, hassle-free. They can work cohesively, with greater perceptibility into each team’s campaigns. The benefits of doing so are endless.
Pardot offers three plans with varying features. For any marketing automation tool, there are a few must-have features. These features are available only on Pardot's higher(pricier) plans.
Freshmarketer has only two plans- Free Forever and Garden (paid plan). The pricing is totally straightforward and what you pay is directly proportional to the number of contacts you require.
Pardot’s phone support is only available on its plus and advanced plans. They do not provide chat support either. Our support, on the other hand, is available 24*5 via email, chat, and phone regardless of the plan. Freshmarketer's support agents are prompt and responsive to make your automation journey easier.
Feel free to hit us up with questions on our product, or your experiments. Your marketing’s on us!
Apart from sending out email campaigns, Freshmarketer can also help you with website optimization. With robust features like heatmaps, A/B testing, session replay, and more, Freshmarketer's CRO functionality helps you analyze, optimize and personalize your website experience. Freshmarketer is your one-stop destination to your company's marketing needs.
Data as on October, 2019.
To get you started
Ideal for growing teams
Per month / billed
Best value for large teams
“Freshworks CRM(previously Freshmarketer) and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshworks CRM (previously Freshmarketer) has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshworks CRM's (previously Freshmarketer) customer success team has been very responsive and helpful.”
“Freshworks CRM(previously Freshmarketer) has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly-priced CRO tools in the market. Freshworks CRM (previously Freshmarketer) is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshworks CRM (previously Freshmarketer) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshworks CRM (previously Freshmarketer).”
“Our primary use-case that we wanted to be addressed by Freshworks CRM (previously Freshmarketer) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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