Multiple database seats
The initial database seat in Pardot is 10,000 contacts. So, even if your team requires only 2000 contacts, you would still have to pay the entire subscription fee. With that said, Pardot isn't a pocket-friendly option for SMBs.
In contrast to Pardot, Freshmarketer accommodates many database seats. Coupled with it's flexible and scalable pricing, Freshmarketer is the best fit for both small and large businesses alike. Small companies grow into big companies with us. And big businesses choose us for our flexibility, scalability, and extensibility.