You might have 100 prospects or 10,00,000; email is the perfect way to reach them. You obviously can’t singly communicate with all your contacts. In a fast-paced environment, you wouldn’t have the workforce, capital, or time to build personal relationships with your contacts individually.
Email marketing is considered as one of the most effective ways to communicate and engage your audience. In fact, it is the only consistent marketing medium that you can use throughout the lifecycle of your customer’s journey. You can create campaigns to introduce yourself to the leads, make them more aware of your business, nurture them, convert them into customers, delight them, update them, and do more.