FullStory Alternative | Why Freshmarketer is a better CRO software

Here’s how Freshmarketer’s features fare against VWO

Session Replays

Freshmarketer’s advanced targeting filters in session replays stand out from that of any other tool. It provides a plethora of options to filter out your recordings based on whatever your goals may be. It does not restrict you from recording any number of sessions, unlike FullStory. Additionally, you can apply behavioral targeting to get even deeper insights from your recordings.

COMPARISON	Freshsales Suite
Advanced Segmentation
Share a session
Add notes and comments
Advanced Targeting
Behavioral targeting

Heatmaps

With Freshmarketer’s heatmaps, get accurate visualizations of your visitors’ engagement with your website. Apart from supporting click maps, Freshmarketer lets you figure out how far your visitors have scrolled on your site. It also supports dynamic content and dynamic elements like sliders, dropdowns, popups, etc. in your website.

COMPARISON	Freshsales Suite
Clickmaps
Scrollmaps

A/B testing and Split testing

You don’t just stop at viewing visitor recordings and heatmaps and gaining visitor insights. You then leverage that information to boost your conversions. What better way to apply those insights to see if they work other than A/B or Split Testing? Freshmarketer provides a robust platform to A/B test and split test your data-backed insights and help improve your conversions.

COMPARISON	Freshsales Suite
A/B testing
Split testing

Form analysis

Forms can make or break your conversions, and it is vital that you optimize them. Freshmarketer’s advanced form analytics feature identifies how your visitors work with your forms and pinpoints where exactly your visitors drop off, the hesitation fields and more.

COMPARISON	Freshsales Suite
Form Analytics

Funnel Analysis

Freshmarketer’s funnel analysis feature helps you map your visitors’ journey in your website. Set up dynamic funnels, gauge your visitors’ interaction with pop-ups, overlays, etc. with Freshmarketer.

COMPARISON	Freshsales Suite
Funnel Analysis

Personalization

Freshmarketer’s personalization feature helps you deliver customized experiences for your different audience segments. You get to preview your experiments and generate reports in real-time.

COMPARISON	Freshsales Suite
Personalization

Polls & feedback

What better way to keep your visitors engaged than triggering a poll or a survey at the right time? Freshmarketer’s on-page polls let you do just that to understand your visitors better and giving them the nudge that they need to make them complete a specific action in your website.

COMPARISON	Freshsales Suite
On-page polls and survey

See what our customers say about us

“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer (formerly Freshworks CRM) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”

Daniel Trindade

Marketing Manager & Optimization Lead

JLA Group

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“Our primary use-case that we wanted to be addressed by Freshmarketer (formerly Freshworks CRM) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”