Here’s how Freshmarketer’s features fare against VWO
Session Replays
Freshmarketer’s advanced targeting filters in session replays stand out from that of any other tool. It provides a plethora of options to filter out your recordings based on whatever your goals may be. It does not restrict you from recording any number of sessions, unlike FullStory. Additionally, you can apply behavioral targeting to get even deeper insights from your recordings.
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| Advanced Segmentation | ||
| Share a session | ||
| Add notes and comments | ||
| Advanced Targeting | ||
| Behavioral targeting |
Heatmaps
With Freshmarketer’s heatmaps, get accurate visualizations of your visitors’ engagement with your website. Apart from supporting click maps, Freshmarketer lets you figure out how far your visitors have scrolled on your site. It also supports dynamic content and dynamic elements like sliders, dropdowns, popups, etc. in your website.
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| Clickmaps | ||
| Scrollmaps |
A/B testing and Split testing
You don’t just stop at viewing visitor recordings and heatmaps and gaining visitor insights. You then leverage that information to boost your conversions. What better way to apply those insights to see if they work other than A/B or Split Testing? Freshmarketer provides a robust platform to A/B test and split test your data-backed insights and help improve your conversions.
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| A/B testing | ||
| Split testing |
Form analysis
Forms can make or break your conversions, and it is vital that you optimize them. Freshmarketer’s advanced form analytics feature identifies how your visitors work with your forms and pinpoints where exactly your visitors drop off, the hesitation fields and more.
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| Form Analytics |
Funnel Analysis
Freshmarketer’s funnel analysis feature helps you map your visitors’ journey in your website. Set up dynamic funnels, gauge your visitors’ interaction with pop-ups, overlays, etc. with Freshmarketer.
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| Funnel Analysis |
Personalization
Freshmarketer’s personalization feature helps you deliver customized experiences for your different audience segments. You get to preview your experiments and generate reports in real-time.
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| Personalization |
Polls & feedback
What better way to keep your visitors engaged than triggering a poll or a survey at the right time? Freshmarketer’s on-page polls let you do just that to understand your visitors better and giving them the nudge that they need to make them complete a specific action in your website.
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| On-page polls and survey |
