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Find out how Freshmarketer’s robust features fare against FullStory
Freshmarketer’s advanced targeting filters in session replays stand out from that of any other tool. It provides a plethora of options to filter out your recordings based on whatever your goals may be. It does not restrict you from recording any number of sessions, unlike FullStory. Additionally, you can apply behavioral targeting to get even deeper insights from your recordings.
With Freshmarketer’s heatmaps, get accurate visualizations of your visitors’ engagement with your website. Apart from supporting click maps, Freshmarketer lets you figure out how far your visitors have scrolled on your site. It also supports dynamic content and dynamic elements like sliders, dropdowns, popups, etc. in your website.
You don’t just stop at viewing visitor recordings and heatmaps and gaining visitor insights. You then leverage that information to boost your conversions. What better way to apply those insights to see if they work other than A/B or Split Testing? Freshmarketer provides a robust platform to A/B test and split test your data-backed insights and help improve your conversions.
Forms can make or break your conversions, and it is vital that you optimize them. Freshmarketer’s advanced form analytics feature identifies how your visitors work with your forms and pinpoints where exactly your visitors drop off, the hesitation fields and more.
Freshmarketer’s funnel analysis feature helps you map your visitors’ journey in your website. Set up dynamic funnels, gauge your visitors’ interaction with pop-ups, overlays, etc. with Freshmarketer.
Freshmarketer’s personalization feature helps you deliver customized experiences for your different audience segments. You get to preview your experiments and generate reports in real-time.
What better way to keep your visitors engaged than triggering a poll or a survey at the right time? Freshmarketer’s on-page polls let you do just that to understand your visitors better and giving them the nudge that they need to make them complete a specific action in your website.
“Freshworks CRM(previously Freshmarketer) and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshworks CRM (previously Freshmarketer) has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshworks CRM's (previously Freshmarketer) customer success team has been very responsive and helpful.”
“Freshworks CRM(previously Freshmarketer) has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly-priced CRO tools in the market. Freshworks CRM (previously Freshmarketer) is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshworks CRM (previously Freshmarketer) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshworks CRM (previously Freshmarketer).”
“Our primary use-case that we wanted to be addressed by Freshworks CRM (previously Freshmarketer) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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