Launching A/B experiments alone will not improve your conversion rates. To get started with A/B testing, you should know what your visitors do on your website, where they drop-off and why they do. These insights will help you come up with a meaningful hypothesis to start testing and provide optimized experiences for your web user.
In this way, Google Optimize is not suited for a CRO power user. It focuses only on A/B testing and does nothing to glean actionable insights on the behavior of your website visitors.
Freshmarketer’s super intuitive interface lets you create A/B experiments in a jiffy. It facilitates greater control over your tests by allowing you to pause or relaunch your A/B experiments and scheduling experiments to happen at your preferred time. You also get to run as many concurrent experiments based on your requirements without any limitations, unlike Google Optimize. Also, if multi-page experiments are your forte, Google Optimize cannot help you with that.
Apart from integrating with your CMS tools like Wordpress, Drupal, etc. and analytics tools like Google Analytics, Mixpanel, Adobe, etc., Freshmarketer also integrates impeccably Freshworks suite of products to help your business deliver hassle-free experiences for your customers throughout their journey, right from a website visitor to a super fan of your product or service.
Gain more context for your customer support with Freshdesk integration, speed up your sales process with Freshsales integration and engage with your customers better with Freshchat integration.
If you’re an enterprise with a comprehensive testing program, you would probably be shelling out more money on Google Optimize 360. The free plan may not work for you and the paid plan, well; let’s just say that if you are okay with spending a fortune on an A/B testing tool, Optimize would be better for you. If you’re an SMB, you might need more than just the free plan that can support a limited number of goals and experiments.
Freshmarketer, on the other hand, provides no such restriction on your tests or goals. Its pricing is transparent and affordable, plus you get to pay based on your visitor count and not on the number of sessions.
We know you’d appreciate some extra help, especially if you have just ventured into the conversion playground. Not only are our support agents available 24/5 via phone, chat and email support, we also have dedicated CRO experts in our customer success team.
Hit us up with questions on our product, or your experiments. Let’s get your conversion rates amplified!