Why you need heatmaps?
Web analytics tools like Google analytics, show the number of visits, bounce rate and conversions on a webpage. However, these numbers don’t tell you the full story. Your website has a lot of content, sliders, dropdowns and other such clickable elements apart from links which your regular analytics tools don’t track. Heatmaps tracks even these elements to give you the complete picture on how your visitors interact with your website.
Here’s why you need a heatmap for your website if you don’t already have one.
See what your visitors see
Know how your visitors react and respond to each element in your webpage. Track more than just conversions and bounce rates. Truly understand your visitor behaviour.
Find out what’s working and what’s not.
Heatmaps show what attracts visitor's attention and what doesn't. You’ll find out if your visitors notice or miss the call-to-action, links, and even the navigation bar.
Get insights to maximize conversions.
You can get actionable insights into how you can optimize your web pages for more conversions. Heatmaps also helps you build the hypothesis to run your A/B testing experiments as well.