A powerful marketing automation software for smarter marketing.
Never miss an opportunity to engage with your prospects. Empower your email marketing with Freshmarketer's intelligent marketing automation features
Marketing for any business is comprehensive. Prospects/customers want personal communication, but as you scale, that becomes more and more difficult. That's where a marketing automation software comes in to make the life of marketers easier.
A marketing automation system streamlines and simplifies most of the time-consuming, repetitive marketing and sales tasks. It's designed to deliver a personalized experience to your prospects and customers alike. The time of tailoring communication manually is long gone. A marketing automation tool can do all of that and more for you. You can streamline lead generation, lead segmentation, nurturing, scoring, customer journey mapping, retention, etc., and stay in touch with prospects throughout their lifecycle.
Automate your marketing communication effortlessly on Freshmarketer’s easy-to-use intuitive interface.
Need help in setting up your campaigns? We have got your back and will guide you throughout.
Start using Freshmarketer, and test and try every feature before you are ready. No commitments.
Build extensive customer journeys from scratch to nurture new leads, engage with existing customers, cross-sell, up-sell, win-back churned customers, set autoresponders, with our easy-to-use visual journey builder. Use triggers, actions, controls, and delays to interact with the right person at the right time with the right message.
Set up welcome emails, cart abandonment journeys, birthday and anniversary emails, or simple autoresponders with our existing templates. Add more triggers or actions and personalize the journeys as per your requirement.
Stay on the top of their mind by sending targeted and relevant content with automated emails. Engage with your leads more and educate them about your business to convert leads into qualified leads, without any manual intervention.
Identify your leads’ intent based on their behavior - email activity, page visits, downloads, cart abandonment, etc., and assign scores based on these to qualify them for your sales team.
Integrate Freshmarketer with Freshsales in real-time, so that your sales and marketing teams work better by being in sync of each others’ activities. Update sales-ready leads to the CRM directly, or set up journeys to send back the leads that don’t convert for further nurturing.
Strengthen your relationship with customers by adding more value with marketing automation. Share valuable content, up-sell, cross-sell your offerings, and more. Set automation to keep your customers for life.
Use a live-view of the number of leads/customers at every step of the customer journey and monitor what works. Tweak your journeys based on your observations, and optimize the journeys even more.
Set actions to trigger base time or dates. Be it birthday/anniversary emails, or holiday greetings, automate them all.
Automate communication and segment subscribers based on the pages they have viewed.
As soon as a visitor leaves their information on a form, you can automatically send them welcome emails
Create automations for different fields of information - demographics, age, etc.
Set up follow-up emails based on existing email activity like opens, clicks, replies, non-opens, etc.
Hyperpersonalize your communication with custom events and app/website behavior-based triggers.
Convert website visitors into contacts by seeing how they interact with your website and optimizing it to improve conversions
Segment contacts on a granular level with unlimited and/or conditions, and understand customers better.
Manage your contacts in one central repository. Create custom contact fields and track contact activity with behavior timelines.
“Freshmarketer and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshmarketer has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshmarketer customer success team have been very responsive and helpful.”
“Freshmarketer has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly priced CRO tools in the market. Freshmarketer is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing an extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”
“Our primary use-case that we wanted to be addressed by Freshmarketer was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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