10 great reasons to use polls for feedback
The overarching benefit to using online surveys and polls for feedback is its effectiveness for market research. There are loads of ways to conduct market research though, so we’re going to talk about why polls are especially effective at getting into the minds of your users.
One of the bigger advantages of using online surveys is that you get real-time results. As soon as users have submitted their responses to your survey, you can view and analyse them. This enables you to act upon the results as soon as they come in. In the case of any user concerns, for example, acting quickly upon feedback can be quite beneficial.
It is best to get feedback about an interaction as soon as that interaction occurs. The proximity of time makes responses far more accurate, than if they have to be recalled later specifically for feedback. For instance, if you want to gauge a customer’s feelings after a support interaction, it would make the most sense to have a survey just after it ends. The interaction will be clearer in the participant’s mind, and thus make for a more accurate evaluation. Effectively, the insights then are more valid.
Set up question sequences to trigger based on responses. Skip questions altogether, if they aren’t required.
Apart from a few minutes of their time, survey participants don’t have to invest any resources for the survey. In fact, this very ease of use presents a friction-less opportunity to share their feedback. It is important to consider ease of participation when designing a feedback mechanism. If it is requires too much effort or time, chances are participants will drop-off midway.
Tip: Consider allowing your survey participants the control of when and how to complete the survey. If they can start, stop, and submit the survey when they choose, it will increase their inclination to respond.
Online surveys may be hosted on your website, but you have the flexibility of sending participants there from anywhere. Send an email newsletter with a link, or use social media to point them in the right direction. Because surveys can be customised to the URL, they can be different depending on sources, triggered by events, and much more.
Tip: Customise your surveys to integrate with your website design. A visually pleasing form has a greater chance of being filled out by users.
You can reach many people with an online survey, without any scalability issues. Setting up a survey to target thousands of respondents is just as easy as setting up for a few.
Survey responses are recorded directly into a database, without any human intermediaries. Therefore, they are far more accurate than responses written down, and then plugged into a system. The removal of the inevitable margin of error due to human intervention generates more reliable and consistent data.
Something to consider: Accuracy is difficult to maintain for anyone conducting a repetitive task, and as time progresses, errors tend to creep in. Online surveys preclude that situation altogether.
Resources are always a consideration and, if you’ve considered using a paper-based survey or perhaps hiring a market research company, user insights are not easily or economically come by. Hosting a poll on your own online assets, like your website or mobile app, enables you to get the information you need, on a budget.
Rapidly create and administrate online surveys. Using a good survey tool, you can design a survey in minutes. Also, since the results are real-time, you can view reports in a variety of formats as soon as responses start coming in.
Something to consider: The time required to fill out an online survey is also less. Therefore it is quicker from a participant’s perspective too – always a bonus!
Anonymous means quality
Feedback is potentially more truthful, and consequently more valuable, if it is given anonymously. Assured confidentiality can dramatically impact response rates. Additionally, participants will be encouraged to feel more comfortable when sharing their honest opinions, and will tend to be more expansive with longer, more detailed responses to questions.
Something to consider: In-person or telephone surveys, which are commonly used as a means for market research, can sometimes be intrusive. Additionally, because respondents are speaking to a person, they may hesitate to be completely honest, and therefore answers can lose their objectivity. This makes responses less bankable in terms of analysis. Online surveys remove this barrier altogether.