Check out our upcoming features
Transactional Emails

Send business-critical emails directly to your customers' inbox. Account creation emails, password resets, purchase receipts, account notifications, are some examples of transactional emails.

User Roles and Privileges

Create multiple user-based roles and provide permissions to the different users based on your organizations' preferences.

Freshmarketer - Freshsales Sync

With the upcoming update, users can now view the email activities of their leads/contacts across their Freshmarketer and Freshsales account with the contact activity timeline(s). 

  • 2020
    • April
    • March
    • February
    • January
  • 2019
    • December
    • November
    • October
    • September
    • August
    • July
    • June
    • May
    • April
    • March
    • February
    • January

April 2020

Dedicated IP address

Users who want more control over their deliverability rates can now purchase dedicated IP as an add-on to send emails.

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Link Tracking

Auto-associate website visitors to contact, whenever they click on any link in the emails they have been sent.
Journey Versioning

Users can make edits to their journeys, view audit logs, version history, and aggregated analytics for the republished journeys.

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March 2020

Account time zone update

Users can now view your customers’ data in your preferred(account) time zone, as opposed to the UTC timezone that was previously rendered.
Emojis in subject lines

Use emojis in subject lines and preheaders to make your emails more enticing.

February 2020

Offline Event Tracking

Users can now import leads from offline lead gen activities like tradeshows, to engage with them, track events' performance and measure ROI on offline marketing spend.

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Webhooks Enhancement

Freshmarketer can now support more request types in Webhooks - PUT, PATCH and DELETE. Users can also input custom JSON in advanced options.
Updated Email Headers

Users can now include Unsubscribe links in email headers.

January 2020

Advanced Analytics and Reports

Create custom reports and dashboards of your marketing data, or access curated reports to stay on top of your campaigns' performance. Available only in the Estate Plan.
Automatic upgrade/downgrade

Now users can directly upgrade or downgrade their account within the app without any support intervention.
Reply Tracking

Apart from tracking opens and clicks, now you can easily track replies to your email campaign and drive faster conversions.

December 2019

Introducing the Estate Plan

Access all advanced features like behavioral segmentation, webhooks and more, in our newly introduced Estate Plan.

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Clone a segment

Now you can clone existing segments to iterate/modify them without having to rebuild new segments from scratch.

November 2019

Activity timeline 

Check all the activities of your user, like page visit, email click, form submission etc., even the ones that occurred a few seconds ago, in a timeline format.
Check personalization via test email

The capability to check personalization in your campaign via test email is live.
Internal notification

Immediately notify your team via email whenever any important business event happens, like new signup, demo request, churn etc.
Multi-lingual support

Access Freshmarketer in 11 languages now. They are English, French, German along with 8 others.

October 2019

Upgraded Zapier Integration

Our Zapier integration is massively upgraded. It's fully featured with triggers and searches.
Import history

Check the logs of all the list/contact imports into Freshmarketer in chronological order.

September 2019

Archiving and unarchiving

You can archive or unarchive the following items: a) Journeys b) Journey Emails c) Bulk Campaigns d) Lists and, e) Segments
Subscription preference centre

Instead of outrightly unsubscribing from all emails, subscribers can now specify the kind of emails they wish to recieve. 

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August 2019

Export contacts from the list

Export all the list contacts in a CSV file. The link to download the file will be sent to your registered email id.

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Split contacts block in Journey 

Split your traffic into multiple parts for myriad use-cases like A/B tests, leads distribution in CRM, split testing etc.

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Journey templates 

Avoid creating from scratch and choose from pre-built Journey templates designed to address pressing use-cases.
Autosave email draft

Don't bother hitting the save button again and again. Your campaign draft will be autosaved post every edit.
Freshsales actions inside Journey

Initiate action in your Freshsales CRM right from Freshmarketer Journey and automate it at scale.

July 2019

Webhooks in Journey 

Send data to other systems, that listen to webhook requests, through your Journey's webhook block.

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Segment save and preview

After defining the segment conditions, preview the contacts before hitting save. 

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Multiple footers

Save multiple email footers in advance and choose according to the campaign

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Page visit trigger

Trigger your journey as soon as the user visits the targeted page

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Zapier integration

Instantly connect with 1500 apps on Zapier to solve a gazillion use-cases.

June 2019

Email summary report in attachment 

Download the snackable summary of your email performance in a pdf format.

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Folders

Neatly organize your campaigns, lists, journeys, and segments by creating folders. Also, 'star' important folders to easily visit them later.

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Archiving

Remove your lists, campaigns, and segments from their list view without losing any data. 
Segmentation

Target the right audience by grouping them based on demographic and behavioral data.

May 2019

GDPR compliance 

Freshmarketer is fully GDPR compliant. All our features comply with GDPR making it easier for our customers to comply as well.

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Journey emails in a list

View all the emails created and placed inside the Journeys in a separate list. This would let you conveniently view and edit them separately instead from inside the Journey.
Freshmarketer API

With Freshmarketer API, you can read, modify, add, or delete data inside Freshmarketer from third party systems.

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Custom fields

Don't compromise on gathering information about your audience. Create as many as 400 custom fields for your contacts.

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April 2019

Email bounce reason

Identify the reason behind your email bounce after the campaign is sent.
Save email template 

If you like the design of your email campaign and want to use it later, worry no more. Just save it as a template.
Segment integration

Push and accept data to and from multiple sources through Segment's API. 

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March 2019

Journey autosave

Don't bother hitting the save button again and again. Your Journey draft will be autosaved post every edit.
FD predictive support

Detect online frustration signals such as rage clicks, dead clicks, thrashed cursors, and proactively reach out before the user does.
Domain verification

Avoid getting into the spam folder and skip verifying the email id manually, every time you send a campaign.

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February 2019

Froala text editor 

Creating email campaigns got even more friendly. Get access to over 100 features in a WYSIYG editor to create beautiful email campaigns 
Freshsales integration

Break sales and marketing silos by seamlessly syncing your marketing automation and CRM data in real-time.
Journey

Forget about one-off campaigns. Intelligently engage your users across their lifecycle through marketing automation workflows.

January 2019

Feature Update
New funnel type

There are two ways now in which you can create a funnel in Freshmarketer- Regular and Flexible, each having their own set of use-cases.

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Feature Update
Error tracking

What sessions gave bad experience to your users? Use Session Replay to get the List

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Feature Update
Custom template

Choose from the templates or import your custom HTML code to fully control your email design.

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