Freshmarketer vs. VWO - A feature comparison

With Freshmarketer’s heatmaps, gain more visibility into your visitors’ interaction with your web pages. Track scrolls and clicks on your web pages including your dynamic elements like sliders, dropdowns and get accurate heatmaps in real time.

It can be overwhelming to look at numerous session recordings and arrive at meaningful interpretations. With powerful segmentation capabilities, you can target and record sessions for a particular audience segment. Freshmarketer’s session replay is built with advanced filters that let you filter visitor sessions based on many factors like traffic, devices, browsers, web pages and more.

Freshmarketer’s robust A/B testing feature facilitates easy creation of your variation pages, setting goals and achieving statistical significance for your experiments. You can also import your goals from Google Analytics, create targeted tests and view heatmaps of your original and variation pages.

Now you can test multiple pages with similar designs to identify the better-converting ones. With native heatmap integration, visualize user interaction for all your variation pages.

Setup dynamic funnels for your website to understand visitor interaction with popups or overlays, locate where your visitors drop-off in your pages and map visitor journey in your site with Freshmarketer.

Optimize your web forms with Freshmarketer to gain maximum conversions. Know how your visitors interact with your forms, where they hesitate and gauge their difficulty in filling them up to provide a seamless experience.

Launch kickass personalized campaigns with advanced targeting features. Deliver customized experiences consistently for your audience and generate real-time reports with Freshmarketer.