Your ultimate recruitment CRM
Optimize your hiring process with a powerful recruitment CRM
Mar 28, 202418 MINS READ
CRM for recruiting
The right CRM can be a game-changing tool that simplifies the hiring process. It enables you to efficiently track and engage with candidates, ensuring you easily find the perfect fit for your team.
In the recruitment industry, trends are constantly evolving to meet new demands. Key focus areas in 2024 include prioritizing candidate experience, leveraging data for decision-making, and automating routine tasks. Recruitment CRM software can address these needs by facilitating personalized communication, providing actionable insights through analytics, and simplifying processes to free recruiters for strategic work.
In fact, companies using a CRM for recruiting are twice as likely to find high-quality candidates, according to a recent study. Despite this, just 15% of recruiters would recommend their CRM to others — highlighting the importance of selecting a comprehensive tool that meets all your needs.
Adopting CRM in recruitment aligns with these industry trends, helping companies attract and retain top talent more effectively. We’ll explain what recruiting CRM is and tell you what to look for when choosing a CRM for recruiting. We also provide our top 20 recruiting CRM picks.
What is recruitment CRM software?
Recruitment CRM, or Candidate Relationship Management, is like a supercharged Rolodex for talent acquisition. It's a software platform that helps recruiters manage every aspect of the hiring process, from attracting and engaging candidates to onboarding new hires. Imagine a system that combines the power of a traditional applicant tracking system (ATS) with the nurturing touch of a customer relationship management (CRM) tool specifically designed for the recruitment world. Here’s how it works.
Candidate attraction: Cast a wider net with automated job posting across platforms, social media integration, and targeted sourcing tools.
Relationship building: Engage potential hires with personalized outreach, nurture talent pools for future needs, and track interactions throughout the process.
Streamlined workflow: Organize applications, schedule interviews, automate tasks like email notifications and feedback loops, and collaborate with hiring teams seamlessly.
Data-driven decisions: Gain insights into candidate behavior, track key metrics like time-to-hire and pipeline health, and optimize your recruiting strategies based on data.
Benefits of CRM for recruitment
Ultimately, recruitment CRM empowers you to:
Reduce time-to-hire: Find the right talent faster by streamlining the process, keeping everyone informed, and providing more opportunities with time to fill.
Improve candidate experience: Build stronger relationships with potential hires, foster a positive employer brand, and land the best talent.
Boost hiring efficiency: Automate tasks, gain valuable data, and make smarter decisions about your recruiting efforts.
With a good recruitment CRM, you can attract top performers, build a loyal talent pool, and land the best employees for your business, all while saving time and resources. So, ditch the messy spreadsheets and manual follow-ups and embrace the power of CRM for recruiting. It's time to take your hiring game to the next level.
Choosing the right CRM for recruiting
Choosing the right recruitment CRM system can feel like navigating a complex maze. To emerge victorious, you need a map–a clear understanding of your needs and how to match them with the right tool.
Define your goals
Before venturing into the world of recruitment CRM, define your goals. Are you a one-person show hunting for niche talent, or a scaling agency managing high-volume recruitment with a CRM for agency needs? Do you prioritize automation and data-driven decisions, or a robust candidate experience with personalized engagement? Knowing your "why" will guide your exploration.
Map the CRM for recruitment’s features
When evaluating CRM features, it's essential to focus on the functionalities that directly support your recruitment process. For instance, candidate management allows you to keep track of all interactions and history with potential hires. Interview scheduling streamlines setting up meetings with candidates. Automating repetitive tasks such as follow-up emails can significantly increase your team's efficiency, and the ability to contact candidates directly from the CRM enhances communication.
Know your budget for a recruitment CRM
Now, let's talk budget. CRMs come in all shapes and sizes, and so do their price tags. Be realistic about your financial comfort zone, factoring in user licenses, potential additional costs like training or data migration, and any future scaling needs. Remember, the cheapest option might not be the most cost-effective in the long run.
Make sure the CRM works for your recruitment team
Don't forget the user experience. Your CRM will be your team's daily companion. Prioritizing user-friendliness can promote employee morale. Look for an intuitive interface, logical workflows, and mobile access for on-the-go recruiting. Bonus points for integrations with your existing tools like calendars or email platforms.
Try a demo before buying a recruitment CRM
Before committing, take advantage of demos or free trials. This is your chance to test-drive the CRM and see if it truly fits your needs. Ask questions, explore features, and imagine your team using it daily. Get a feel for the level of support and training that you’ll receive too – is the CRM company responsive and helpful?
Choosing a recruiting CRM can be daunting, but it's also an exciting opportunity to supercharge your talent acquisition. By being clear about your needs, strategically assessing features, and prioritizing user experience, you'll find the perfect match to guide you through the talent labyrinth and land your dream hires.
Our top CRM for recruiting picks
1. Freshsales
With Freshsales, nurturing candidates is seamless, thanks to its advanced email campaign capabilities. Recruiters can design and execute targeted campaigns that deliver personalized messages to candidates based on their interactions and interest levels. This ensures that potential hires remain engaged and informed throughout the recruitment process. By automating follow-up emails and providing timely updates about new opportunities or next steps, Freshsales helps maintain a warm connection with candidates. This continuous engagement is crucial for building a strong talent pool, enhancing the chances of securing top talent.
Key features
CRM web tracking and event tracking
Email and calendar integrations schedule meetings and appointments
Video conferencing integrations like Zoom
Built-in phone and email
Email management with two-way email sync, scheduled emails, email templates, email metric tracking, and more
Custom views to filter and sort candidates
Manage resumes and files within candidate profiles
Pipeline management to track the hiring process efficiently
Freshsales mobile app to manage candidate recruitment even when on the go
Freddy AI to prioritize the most suited candidates for the job, craft compelling emails, and automation tools help to streamline processes
Analytics and reporting to analyze recruitment metrics
Advantages
Unify your processes in talent acquisition with a single platform, streamlining workflows and eliminating data fragmentation. Freshsales also allows time for what matters by providing tools to automate repetitive tasks and leverage AI suggestions to free up your team for strategic decisions and proactive candidate interactions. Go beyond gut feelings with Freddy AI's analytics, uncover hidden insights, predict hiring success, and refine your talent acquisition strategies. Manage your recruitment efforts on the go with the dedicated mobile crm, staying productive and connected wherever you are.
Why customers rave about the Freshsales
What truly makes Freshsales stand out is its user-friendly and intuitive interface. Gone are the days of juggling disparate platforms for recruitment. From sourcing to onboarding, everything flows seamlessly within Freshsales, boosting efficiency. With a wealth of features, including email integration, pipeline management, built-in phone, analytics and reports, and more, recruiters can track candidates throughout the hiring journey and prioritize their efforts to engage with talent seamlessly. With customizable workflows and insights into recruitment metrics through analytics and reporting, Freshsales ensures recruiters can stay productive and well-informed, ultimately driving recruitment success.
Pricing:
The Growth plan starts at $9 per user per month billed annually, making it affordable for businesses to start managing their recruiting process effectively. The Pro plan is $39 per month per user with AI, advanced workflows, and customizations for growing needs. The Enterprise plan is for large-size businesses and starts at $59 per user per month.
2. Nutshell
Nutshell is a CRM software designed to help businesses streamline sales processes; however, it can help recruiters stay organized and work smarter. Nutshell offers many features that can simplify recruitment and enhance candidate management. Recruiters can manage candidate pipelines, track interactions, and collaborate effectively with Nutshell.
Key Features
Contact management
Pipeline management
Email automation
Automation for lead assignment and advancement, task reminders, and more
Reporting and analytics
Team collaboration tools
Online meeting scheduling tools
Pros
Integrations with various other CRM platforms
User-friendly interface
Advanced tracking and reporting features
Cons
Pricing may be high for small businesses or startups
Customization complexity may make it more difficult to use for less tech-savvy users
Does have room for growth but is better suited to smaller teams
Pricing
The Foundation plan is $19 per user per month, billed monthly. The Pro plan is $49 per month per user. The Power AI plan is $59 per user per month. The Enterprise plan is $79 per user per month.
3. Nimble
Nimble is a versatile CRM platform that offers unique capabilities for recruiting purposes. Nimble provides a centralized hub for managing candidate relationships and tracking recruitment activities. With Nimble, recruiters can organize candidate information, collaborate with different teams, and track interactions. Its social CRM features, contact management features, and integration capabilities help to make it a practical choice for recruiting teams.
Key Features
Contact relationship and pipeline management
Can sync Google and Microsoft 365 contacts, emails, and calendars
Nimble Prospector helps to create contact records from various social sites like LinkedIn
Segmentation capabilities
Automatic reminders for follow-up emails and more
Email tracking
Customizable pipelines
Pros
Over 100+ integration partners
Access to communication history
Integrates with multiple apps like Google Workspace and Office 365
Cons
Some companies may find it to be too expensive
Limited contact records
Limited group messaging per month
Pricing
$29.90 per seat per month.
4. Hubspot
HubSpot CRM offers recruiters an intuitive interface and powerful tools to manage candidate relationships and hiring workflows effectively. HubSpot CRM helps recruiters get a comprehensive view of each applicant with its centralized data platform so that recruiters can make more informed decisions. Its automation capabilities help to streamline repetitive tasks like email follow-ups, increasing overall productivity. More than just a tool for managing data, HubSpot CRM fosters a collaborative team culture with a centralized hub for all recruitment activities.
Key Features
Detailed reporting and analytics
Performance tracking and contact management automation
Pipeline management
Conversations inbox
Team email
Email tracking
Meeting scheduler
Pros
Easy to use interface
Free CRM plan
Easy to use data analytics
Cons
Best as an all-in-one tool and not as a point solution
Challenging template customization
Advanced features may be difficult to understand for some users
Pricing
For small teams and single users, HubSpot offers free tools. The Starter plan starts at $15 per month and the Professional plan starts at $90 per month. HubSpot charges for implementation additionally.
5. Insightly
Insightly is an effective tool for modern recruiters with a streamlined approach to managing candidate relationships and driving recruitment efforts. Insighly's customizable reports and dashboard set it apart from other CRM software. It is also a highly customizable platform with third-party integration capabilities.
Key Features
Pipeline management
Opportunity management
Workflow automation
No-code integration engine
Pros
Access on mobile
Automation of emails, tasks, and workflows
Dashboard customization
Cons
Lack of phone support
Limited record limit and storage with the free plan
Learning curve
Pricing
The CRM Plus plan is $29 per user per month. The Professional plan is $49 per user per month. The Enterprise plan is $99 per user per month.
6. EngageBay
EngageBay offers a CRM solution tailored to meet recruiting teams' unique needs, helping them make hiring processes more efficient. With EngageBay, recruiters can manage candidate pipelines, track interactions, and more. EngageBay provides a strategic framework for recruiters to cultivate meaningful connections with top talent with centralized candidate interactions and information that help recruiters comprehensively view each candidate's journey.
Key Features
Appointment scheduling
Contact management
Contact management software
Email integration and tracking
Email template builder
Pros
Continual improvement and updates
Support is fast and effective
Collaborative tools
Cons
Learning curve
Templates are not as cutting-edge and may be outdated
Need for more in-depth training
Pricing
The CRM & Sales Bay starts at $11.95 per user/month and has plans up to $73.59 per user/month on the Pro.
7. Keap
Keap offers a transformative approach to CRM for recruiting, focusing on building lasting connections with candidates while streamlining the hiring process. Keap helps recruiters seamlessly manage candidate relationships, track interactions, and provide personalized communication. With Keap, recruiters can create a candidate-centric approach, achieving better hiring outcomes.
Key Features
Mobile app
Reminders and reports
Automated lead capture
Personalized automation based on candidate data and activity
Reporting
Pros
Clean and easy-to-use interface
Customization capabilities
Automation leads to time saving
Cons
Implementation and setup time can be long
Pricing may be too expensive for some businesses
Slight learning curve
Pricing
Pro plan is $199 per month for 1,500 contacts. Max plan is $299 per month for 2,500 contacts. Ultimate plan is $299 per month for 2,500 contacts.
8. Copper
Copper makes CRM for recruiting more efficient and effective by helping recruiters manage candidate relationships, streamline hiring workflows, and more. Its contact management system ensures recruiters have all necessary information readily available, from resumes to communication history.
Key Features
Integration with Google Workspace
Access to history of interactions with contacts
Workflow automation
Contact and lead management
Email tracking
Pros
Easy to use and implement
Seamless onboarding
Built specifically for CRM unlike some other platforms
Cons
Designed to work with Google and other email hosting services may not work as well
Basic plan has limited functionality
Workflow automation may be time-consuming
Pricing
Basic plan is $29 per user per month. Professional plan is $69 per user per month. Business plan is $134 per user per month.
9. Close
Close is a versatile platform that can be a solution for recruiters and help them enhance candidate management. With an advanced contact management system, recruiters can centralize candidate information, creating easy access and organization. Close's advanced communication tools, including email templates, facilitate personalized and efficient candidate engagement.
Key Features
Email and calendar sync
Customizable call software
Task setting for teams
Workflow automation
Call assistant
Reporting
Pros
Quick setup
Customization
Zapier and other integrations
Cons
Lack of free version
Not always suitable for larger teams
Limited native integrations
Pricing
Startup plan is $59 per month. Professional plan is $329 per month. Enterprise plan is $749 per month
Bitrix24
Bitrix24 helps recruiters centralize candidate information and manage candidates at various stages of the recruitment process. Bitrix has unlimited records and a wealth of CRM tools like scheduling, pipeline management, and more. Is also helps to facilitate seamless communication and collaboration among team members leading to a more efficient recruitment process.
Key Features
Automated workflows
Mobile CRM access
Telephony
Analytics
Email integration
Pros
Unlimited users
Mobile app is helpful for remote work
Collaboration tools like file sharing, built-in-chat, and more
Cons
Customization limitations when compared to other CRM platforms
User interface is often cluttered and outdated
Cost of paid plans with more features may be expensive for some businesses
Pricing
Free plan is offered. Basic plan is $61 per organization per month. Standard plan is $124 per organization per month. Professional plan is $249 per organization per month. Enterprise plan is $499 per organization per month.
Vtiger
Vtiger is an effective CRM software for recruiting with its wide range of features, user-centric design, and more. All data is stored in a centralized database, making it easy to access important information. Vtiger's automation capabilities alleviate the burden of manual tasks, and its advanced reporting and analytics provide actionable insights.
Key Features
Email templates
Analytics and reports
Calendar and events
Internal collaboration tools
Appointment management
Pros
Easy and simple collaboration between teams
Customizable
Very responsive customer support
Cons
Learning curve
Cannot view content from interface without downloading it first
Mobile app lacking in features
Pricing
Pricing starts at $15 per month for the standard user. Free trial and free version are available.
Pipeliner
Pipeliner CRM is a comprehensive solution for recruitment processes, offering features to streamline talent acquisition. Pipeliner helps recruiters to manage candidate interactions seamlessly from initial contact to final placement. Its dynamic visualization tools enable recruiters to track candidates' progress through various stages of the hiring process, ensuring transparency and efficiency. Pipeliner's integration capabilities with job boards, email platforms, and other recruitment tools enhance productivity by centralizing data and automating repetitive tasks.
Key Features
Pipeline management
Contact management
Relationship maps
Account matrix
Automatizer workflow tool
Pros
Automated data entries
Easy to learn
Mobile app
Cons
Learning curve
Limited integration options
User interface is lacking
Pricing
Starter plan is $65 per user per month. Business plan is $85 per user per month. Enterprise is $115 per user per month. Unlimited plan is $150 per user per month.
Salesforce sales cloud
Salesforce enables recruiters to manage the hiring process with its customizable dashboard and reports, offering valuable insight into recruitment metrics and helping to make data-driven decisions. Its integration capabilities with third-party platforms help recruiters reach candidates across multiple channels and streamline sourcing efforts.
Key Features
Pipeline management
Mass emailing
Customizable reports and dashboard
Integrated with third party platforms
AI and automation
Pros
Customization options
Easy setup
Advanced reporting
Cons
Pricing plans can be expensive
Limited focus on recruiting and recruiters may need to invest in additional customizations or third party integrations for recruitment processes
Overwhelming amount of features for recruiters who just want basic CRM functions
Pricing
Starter Suite plan is $24 per user per month. Professional plan is $80 per user per month. Enterprise plan is $165 per user per month. Unlimited plan is $330 per user per month. Einstein 1 Sales plan is $500 per user per month.
Pipedrive
Pipedrive simplifies managing candidate relationships and tracking processes throughout the recruitment lifecycle. Recruiters can easily visualize their pipeline, organize candidates, and prioritize tasks with Pipedrive's CRM functions. Its integration with email, calendars, and more makes it an essential tool for streamlining communication and automating tasks.
Key Features
Workflow automation
Telephony feature on some plans
Reporting
Team monitoring tools
Customizable pipelines
Pros
User-friendly interface
Continuous innovation and regular updates
Highly customizable
Cons
Learning curve
Not as affordable for some businesses
Limitations in email synchronization in terms of pricing plans
Pricing
Essential plan is $9.90. Advanced plan is $19.90. Professional plan is $39.90. Power plan is $49.90. Enterprise plan is $59.90.
ActiveCampaign
ActiveCampaign is a valuable CRM platform for recruiting professionals, with tools tailored to streamline candidate management and engagement. ActiveCampaign's advanced segmentation features allow recruiters to categorize candidates based on various criteria, facilitating targeted outreach and ensuring a tailored approach to each prospect. Additionally, integrating with popular recruiting tools and applicant tracking systems enhances workflow efficiency, enabling seamless data synchronization and team collaboration. ActiveCampaign empowers recruiters to build meaningful relationships with candidates, optimize recruitment processes, and ultimately drive better hiring outcomes.
Key Features
Advanced analytics and reporting
Powerful automations
Notification emails
Note creation
Task assignment
Lead segmentation
Pros
Easy to use
Integrations with over 900 tools
Machine learning and CRM is integrated with automations
Cons
Mobile app can be slow at times
Advanced features can be too complex for some users
Reporting can be difficult to navigate
Pricing
The Plus plan is $23 per month. The Professional plan is $59 per month. The Enterprise plan is $119 per month.
Monday sales CRM
Monday Sales CRM integrates a wide range of features to streamline recruitment. Monday Sales CRM offers automation capabilities to speed up tasks that would typically take a lot of manual effort, like emailing. It is also equipped with features for managing and tracking candidate progress.
Key Features
Lead management
Contact management
Email tracking and sync
Mass email sending
AI-assisted email creation
Call logging
Pros
Automations save time and are easy to integrate
24/7 customer support for all plans
Unlimited contacts and boards for the Basic plan
Cons
All plans have a three seat minimum
Lacks more advanced analytics
Complexity for simple needs
Pricing
The Basic CRM plan is $12 per seat per month. The Standard CRM plan is $17 per seat per month. The Pro CRM plan is $28 per seat per month. The Enterprise CRM plan pricing is set up between Monday Sales team and users.
LeadSquared
LeadSquared is a marketing automation and CRM software that works to help users automate routing tasks and manage CRM recruiting. This software can integrate with multiple other applications to increase efficiency and has an iOS application for on-the-go work.
Key Features
Omnichannel support
Interactions history
Internal notes
Team analytics
Task automation
Advanced search capabilities
Pros
Mobile optimizing
Customization for reports
Automated notifications
Cons
Limited integrations for mobile apps
Landing pages for mobile are not user-friendly
Some users report server issues and slow service times
Pricing
Pricing for all plans is communicated with LeadSquared to determine how much users will be charged.
Agile CRM
Agile CRM is a software that helps businesses of all sizes with sales, marketing, and customer service processes. In terms of recruiting, Agile CRM frees up time to focus on building meaningful connections with candidates by offering integration capabilities, event and appointment management tools, and multichannel accessibility. Agile CRM provides sharing and unlimited team messaging to increase collaboration and ensures security with authentication tools.
Key Features
Contact management
Appointment scheduling
Reporting and analytics
Email integration
Custom reports
Pros
Ability to sync with Google Calendar
Mobile accessibility
Intuitive mobile dashboard
Cons
Managing updates can be difficult
Some users have complained about less support from lower plans
Pricing may be too expensive for some users
Pricing
The free plan is offered for up to 10 users. The Starter plan is $14.99 per month per user. The Regular plan is $49.99 per month per user. The Enterprise plan is $79.99 per month per user.
Salesflare
Salesflare is a CRM software perfect for small to midsize businesses and is compatible with Microsoft 365, LinkedIn, Gmail, and more for efficient recruiting. With automation tools for reminders, contacts, and emailing, Salesflare can cut down on manual tasks in recruiting so that employees can focus more on establishing lasting relationships with candidates. Its collaboration tools, like shared email templates, help to ensure recruitment is being addressed as a team.
Key Features
Email and meeting synchronization
Data enrichment for contacts
Automated reminders
Email tracking and web tracking
Live notifications
Customizable reporting
Pros
Email templates can be shared and inserted into emails for Gmail
LinkedIn email finder
Mobile access
Cons
Limited scalability for larger organizations
Some users have reported issues with email synching
Interface can be difficult to navigate
Pricing
The Growth plan is $35 per month, and the Pro plan is $55 per month. The Enterprise plan pricing is worked out between Salesflare and users.
Zendesk Sell
Zendesk Sell has CRM functions and tools to help teams with recruitment processes and boost productivity. Zendesk Sell offers a centralized platform to streamline recruiting and create more informed decision-making, from email integration and tracking to activity reporting and analytics to customizable dashboards. With many integrations and automation capabilities, Zendesk Sell makes recruiting more efficient and saves time.
Key Features
Email integration
Mass emailing
Task sequencing
Custom call list
Smart lists
Pros
Over 100 integrations
Mobile app
Customizable dashboard
Cons
Some challenges have been reported with uploading data and data sometimes being erased
The learning curve can be intense
Costly for small businesses
Pricing
The Zendesk Sell Team plan is $25 per agent per month, while the Sell Growth plan is $69 per agent per month. The Sell Professional plan is $149 per agent per month. The Sell Enterprise plan starts at $169 per user per month.
CRM for recruiting FAQs
What is the difference between recruitment CRM and traditional applicant tracking systems (ATS)?
A recruiting CRM, or candidate relationship management, is a software recruiting platform that goes beyond an ATS. While an ATS focuses on managing applications, a CRM improves candidate relationship management, engages talent pools, and streamlines the entire hiring process from sourcing to onboarding.
How can a recruiting CRM improve the candidate experience?
A recruiting CRM enhances the candidate experience by providing personalized communication, automated updates, and interactive applications. It ensures timely feedback, smooth workflows, and a consistent employer brand, making potential hires feel valued and engaged throughout the recruitment journey.
What key features should I look for when choosing a recruitment CRM software?
Prioritize core functionalities like resume parsing, talent pool management, interview scheduling, and onboarding tools. Consider optional features such as custom pipelines, candidate assessments, or performance management based on your long-term vision. User-friendly interfaces and mobile accessibility are also crucial.
How can a recruiting CRM contribute to data-driven recruitment strategies?
A recruiting CRM transforms your hiring process into a data-driven expedition. It allows you to track key metrics, analyze candidate profiles, and gain insights into time-to-hire and pipeline health. By leveraging data, recruiters can make informed decisions, identify hidden paths to success, and optimize their recruitment strategies.
What factors should I consider when choosing the right Recruiting CRM for my organization?
Before choosing a Recruiting CRM, define your goals and understand your recruitment needs. Consider factors like user-friendliness, customization options, integrations with existing tools, and budget constraints. Take advantage of demos or free trials to ensure the CRM aligns with your team's workflow and receives the necessary support. Trust your instincts after thorough research.