Ways to warm a cold call
Back in the 70s, cold calling prospects directly to their office made sense because it was the only way to reach them. But now, people are reachable through multiple platforms. Here are a few ways to break the ice with your prospect.
With social media dominating the world, 84% of CXOs use social media to support purchase decisions. Use this to your advantage and engage with your target personas on platforms such as LinkedIn, Facebook, Twitter, etc. This type of prospecting enables better lead generation and warms up your cold lead.
Creating the perfect email takes a lot of time. But, it is also the perfect inroad for a cold call. A cold email with an eye-catching subject line, personalized content for every persona, nailing their challenges, and packed with value has a huge chance of being opened or even responded to. Using an email management system, you get instant notifications when your prospects open your email or click on resources you had shared. With this information in hand, you can call them at the right time. In case you didn’t get the response you were hoping for, you can create a sales cadence for a follow-up strategy.
So you’ve warmed up your prospect and finally make the call. But it ends up in their voicemail. Don’t lose heart, because this happens 97% of the time. Instead, leave a voicemail to let them know you had tried contacting them. Remember, leaving a voicemail is as important as the call itself. Similar to cold emails, have an intriguing voicemail script ready that will get you a callback.