Complete customer view in one unified record.
Unified Customer Record captures customer data from all interactions and touchpoints, so your business can leverage customer insights to deliver the best customer experiences.
Unified Customer Record helps uncover insights from 360-degree customer data, enabling all your business functions to engage your customers better.
Unified Customer Record helps sales and marketing teams put the customer data into action inside Freshworks CRM.
UCR ingests data from multiple sources beyond Freshworks CRM, including website activity, social media, support tickets, and other touchpoints in real-time and at scale.
All customer attributes are connected to identities and customer profiles are consolidated into unified customer records, further enriched by third-party data sources.
Salespersons and marketers can create and manage detailed customer segments and use them to execute data-driven engagement strategies that delight customers across the journey.
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