11 best Pipedrive alternatives and competitors in 2024

Pipedrive is a cloud-based CRM (Customer Relationship Management) platform designed primarily for sales teams. Its intuitive interface and focus on sales pipeline management make it an ideal choice for small businesses. Key features, such as drag-and-drop pipeline visualization, customizable workflows, and seamless third-party integrations contribute to its widespread popularity. However, many businesses look for alternatives to Pipedrive due to the absence of a free plan, limitations on customization and integration options, and the lack of built-in marketing automation tools. Additionally, Pipedrive’s features are primarily designed for sales-oriented teams, which can make it less suitable for organizations with diverse requirements.

This article  explores Pipedrive alternatives, offering business owners a detailed analysis of the top CRM software solutions available in 2024. By comparing various CRM platforms, it aims to help businesses find the one that best aligns with their unique needs.

We will compare the top alternatives, provide a handy feature comparison table, and explain the strengths of each CRM solution. Additionally, we will discuss the suitability of each CRM software for different types of businesses. Get ready to discover the best CRM for your business needs in 2024.

Why look for an alternative to Pipedrive?

While Pipedrive offers a solid foundation for sales management, several factors might lead businesses to consider alternative solutions:

• Limited communication channels: Pipedrive lacks built-in telephony and live chat features crucial for seamless communication. Users must rely on third-party integrations or paid add-ons, which can add complexity and increase costs.

• Limited AI features: Pipedrive's AI capabilities lack essential features such as contact scoring, forecasting insights, and content generation. Additionally, AI features for live chat, including a chatbot builder and chatbot analytics, are only available as paid add-ons.

• Customization constraints: Pipedrive offers limited customization compared to competitors. Restrictions on creating custom modules, renaming core modules, and setting up custom workflows can hinder businesses from fully tailoring the CRM to their specific needs.

• Security concerns: Pipedrive has notable security concerns, particularly in its lack of granular data control. Administrators cannot restrict access to sensitive data or track field-level changes, which can potentially compromise data security. 

• No free plan: Assessing Pipedrive's long-term suitability requires a paid subscription, as the sales CRM software lacks a free plan.  This can be a barrier for businesses that want a trial period before committing.

How do we analyze and select alternatives to Pipedrive?

To find the best Pipedrive alternatives, we tested dozens of CRMs by prioritizing key features. We also analyzed reviews from Capterra, G2, Gartner, and TrustRadius to understand user preferences and pain points. Combining these research methods, we shortlisted the top CRM platforms that business owners can explore to meet their unique needs. 

Top 11 Pipedrive Alternatives to Consider in 2024

1. Freshsales 

Best Pipedrive alternative for businesses of all sizes seeking AI-driven sales automation.

Freshsales CRM simplifies customer interactions and optimizes the sales pipeline. It offers a comprehensive 360-degree customer view across the sales journey, with Kanban views and activity timelines for efficient contact management. 

Freshsales also features a powerful AI assistant—Freddy. It helps identify high-value prospects, keeps the customer database tidy by merging duplicates, and helps craft engaging personalized emails. It also analyzes past data and emails, suggesting the next steps to drive sales. 

Key features: 

1. Easy to use UI: 

Freshsales enhances user adoption with its intuitive UI that shortens the learning curve. Features like drag-and-drop cards within the pipeline view make it easy to organize data and track the contact’s progress through the pipeline. The easy-to-navigate interface ensures sales teams can quickly access and manage important customer information without switching tabs.

A standout feature of the UI is the 360-degree customer view, which provides a unified view of leads during the various stages of their buyer journey. It also helps get a complete context on prospects/customers, enabling more personalized conversations. Additionally, it offers all communication channels on the same page, so customer communication is seamless without having to switch tabs. 

2. Multi-channel communication: 

Freshsales supports multi-channel communication, with email, phone, chat, SMS, WhatsApp, and Facebook Messenger built into the platform. This comprehensive approach allows sales teams to engage with customers through their preferred channels and even switch between them seamlessly.

With cloud telephony, sales teams can make and receive calls directly from their devices. This feature includes call recording, logging, and analysis, helping businesses monitor and optimize sales calls for improved performance. 

3. AI-powered insights:

Freshsales leverages the power of Freddy AI, the intelligent sales assistant, to generate valuable sales insights to optimize sales processes. Freddy enhances the efficiency of sales teams by scoring contacts based on their level of engagement with the company and their likelihood to convert, helping sales reps prioritize the right leads to pursue.

Freddy’s deal insights help identify deals at risk and recognize those with the potential to move down the pipeline. Freddy also provides suggestions on the next best action to move the deal ahead, helping shorten the sales cycle and drive revenue. Additionally, Freddy assists with tasks like crafting compelling email content and detecting out-of-office replies, ensuring the outreach remains relevant and timely.

4. Deal management:

Freshsales provides a Kanban view of the entire sales pipeline. Users can track deal progress through various stages, forecast revenue with AI-powered insights, and prioritize deals based on potential and urgency.

Additionally, Freshsales helps users stay on top of deal activities with automated reminders,   task assignments, and follow-up notifications. This functionality helps managers identify roadblocks, provide targeted training, and accurately forecast the month's or quarter's revenue. The platform simplifies configuration and quoting with built-in CPQ  (Configure, Price, Quote) capabilities. This enables users to manage product prices and generate accurate quotes in minutes. Native e-signature functionality ensures swift quote approvals without the need for any third-party integrations. 

5. Seamless integrations:

Freshsales integrates seamlessly with a wide range of third-party applications, creating a robust and unified tech stack. This includes popular tools like Paperflite for content management, Mailchimp for email marketing, Quickbooks for invoicing, and Trello for project management.

By connecting these applications with Freshsales, businesses can streamline workflows, eliminate data silos, and gain a holistic view of their customer journey. Additionally, the Freshworks Marketplace offers over 100 readily available integrations, making it easy to connect Freshsales with the specific tools needed to run a business. 

Why is Freshsales the best alternative to Pipedrive?

While Pipedrive offers a solid foundation for sales management, Freshsales goes beyond basic pipeline management to deliver a comprehensive CRM solution. Here are five key reasons why Freshsales stands out: 

• Freshsales integrates built-in telephony and live chat functionalities within all plans.

• Freddy AI automates repetitive tasks, generates valuable sales insights, and personalizes customer outreach. 

• Freshsales allows extensive customization, including custom modules and workflows. 

• Freshsales prioritizes data security with configurable user roles and field-level permissions. 

• Freshsales offers a free forever plan without a credit card. 

How Freshsales outperforms Pipedrive: 

Pricing of Freshsales compared with Pipedrive: 

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2. HubSpot Sales Hub

Best alternative to Pipedrive CRM for managing multiple departments including marketing, sales, and customer service on a single platform. 

HubSpot Sales Hub is an easy-to-use CRM platform designed to streamline sales processes and enhance team productivity. It offers lead tracking, powerful sales engagement tools, and built-in CPQ (Configure, Price, Quote) functionality. HubSpot’s valuable sales insights with robust analytics and reporting help close deals faster. 

Additionally, HubSpot boasts a truly unified ecosystem, where Sales Hub integrates effortlessly with Marketing Hub and Service Hub for a holistic customer view and streamlined workflows. This eliminates data silos and empowers teams to collaborate more effectively.

Key features:

• Sales analytics & reporting: Gain complete visibility into sales pipeline, performance, and data with comprehensive reports and insights. 

• Sales automation: Automate repetitive tasks like follow-ups and emails to free up the sales team's time for strategic activities. 

• Contact/lead management: Manage and update contacts, automatically store sales activities, and segment and nurture leads based on CRM data and scoring. 

• Account-based marketing: Collaborate with real-time data to track account progress, analyze reports, and build stronger customer relationships. 

• Pipeline management: Manage sales pipeline with powerful features like deal creation, task assignment, pipeline customization, and progress tracking. 

HubSpot Sales Hub pricing: 

HubSpot Sales Hub plans come with two use cases: 

Why consider HubSpot Sales Hub as a Pipedrive alternative?

HubSpot offers a free CRM plan and scales for complex businesses that need marketing automation features. It also has plenty of pricing models to fit different business needs.

3. Agile CRM

Best Pipedrive alternative for teams looking for robust CRM features in a free plan. Agile CRM is affordable and easy to set up. The CRM offers robust solutions for sales, marketing, and service productivity. Its sales features include 360° contact views, deal tracking, and telephony integration. 

The platform provides marketing capabilities such as email automation, web engagement, and social CRM. Agile CRM also excels in project management and reporting. With seamless integration and automation, Agile CRM ensures no lead is missed.

Key features:

• Sales intelligence: Gain valuable insights into sales processes and customer interactions with detailed analytics and reporting tools.

• Outbound sales: Enhance outbound sales strategies with features like cold email outreach, LinkedIn outreach, and cold calling, all integrated within the CRM.

• Comprehensive CRM: An all-in-one CRM system that offers a visual sales pipeline, detailed contact management, and seamless integrations with key market tools.

• Marketing automation: Automate tasks based on lead behavior, like sending emails to nurture leads.

• Sales gamification: Foster healthy competition within the sales team by tracking performance metrics and displaying real-time leaderboards to motivate and improve sales outcomes.

Agile CRM pricing: 

Why consider Agile CRM as a Pipedrive alternative?

Agile CRM’s free plan allows users to create an unlimited number of tasks and documents, schedule appointments, and utilize lead scoring. The free plan also includes engagement tools that typically come with paid plans.

4. Zoho CRM

Best Pipedrive alternative for businesses that need to communicate with their customers across multiple channels. 

Zoho CRM is a great entry-level, cloud-based customer relationship management platform designed to scale with businesses. It offers a free version with basic CRM functionalities and options to upgrade for more robust features like marketing automation and advanced data tracking. 

The CRM software integrates seamlessly with Zoho products and third-party apps. It helps convert leads, engage customers, and streamline sales, marketing, and customer support activities on a single platform.

Key features:

• Sales force automation: Automate routine sales, marketing, and support functions, reducing manual data entry and speeding up the overall process.

• Omnichannel engagement: Converse in real-time with customers via email, phone, social media, and customer portals and ensure seamless communication.

• Journey orchestration: Create personalized customer journeys, gain insights into customer preferences, and coordinate actions across departments.

• Customization: Tailor the CRM to business needs with custom modules, fields, and layouts, ensuring a perfect fit for unique processes.

• Predictive sales intelligence: Utilize Zia, the AI assistant, to predict lead and deal success, automate tasks, and provide valuable insights to enhance sales performance.

Pricing:

Why consider Zoho CRM as a Pipedrive alternative?

Zoho CRM features comprehensive sales force automation, omnichannel engagement, and robust customization options making it one of the best alternative CRM platforms. 

5. Apptivo

Best Pipedrive alternative for businesses seeking specialized features such as inventory management, invoicing, territory management, and work orders.

Apptivo goes beyond basic CRM, offering an all-in-one platform with invoicing, project management, and marketing tools alongside the core CRM features. It allows high customization of dashboards, sales pipelines, and workflows to precisely fit different users’ needs.

Apptivo automates repetitive tasks such as sending emails and updating deals for higher efficiency. In summary, Apptivo is a versatile CRM solution suitable for businesses seeking to unify their operations into one platform.

Key features: 

• Comprehensive contact management: Apptivo offers robust CRM capabilities, allowing seamless contact organization, lead capture, and customization to suit diverse data preferences.

• Efficient campaign management: Facilitates easy creation of visually appealing marketing campaigns with templates and targeted audience segmentation for effective outreach.

• Integrated email marketing: Automates email campaigns with scheduling options, tracks performance metrics like open rates & bounce rates, and manages email quotas to optimize outreach efforts.

• Advanced project management: Enables detailed task and project management with Gantt charts, customizable automation, timesheet tracking, and comprehensive project reporting tools.

• Streamlined lead and opportunity management: Supports lead scoring, workflow scheduling, and automated follow-ups to streamline lead conversion and manage opportunities effectively across the sales pipeline.

Apptivo pricing:

Why consider Apptivo as a Pipedrive alternative?

Apptivo offers a suite of integrated apps (project management, invoicing, procurement, and supply chain) that is ideal for field service businesses. 

6. Salesforce Sales Cloud

Best Pipedrive alternative for large enterprises looking for a comprehensive CRM software that can drive sales and streamline customer interactions. 

Salesforce Sales Cloud empowers businesses with streamlined sales management, leveraging automated capabilities to reduce administrative burden and focus on closing deals. It provides comprehensive customer insights and seamless integration across departments, enhancing decision-making based on real-time data and industry trends. 

With robust features like lead and opportunity management, customizable dashboards, and AI-powered analytics through Salesforce Einstein, Sales Cloud optimizes sales processes for scalability and success. 

Key features: 

• Automated sales processes: Automate repetitive tasks like lead assignment and follow-ups, freeing up sales representatives to focus on high-value activities for better sales success.

• Salesforce Einstein AI: Harness AI-driven insights to prioritize leads with the highest conversion potential, optimize sales forecasts, and gain actionable intelligence from sales data.

• Customizable dashboards and reports: Create tailored dashboards and reports to track sales performance, monitor key metrics, and make informed decisions based on real-time analytics.

• Integration capabilities (Salesforce Customer 360): Integrate seamlessly with various data sources and applications, providing a unified view of customer information across departments for enhanced collaboration and customer service.

• Process automation and workflow management: Streamline business processes with automated workflows, ensuring consistent and efficient sales operations from lead generation to deal closure.

Salesforce Sales Cloud pricing:

Why consider Salesforce Sales Cloud as a Pipedrive alternative?

Salesforce Sales Cloud offers robust customization options, advanced sales automation features, and scalability, going beyond basic pipeline management.

7. Monday.com Sales CRM

Best Pipedrive alternative for organizations seeking enhanced collaboration amongst teams on projects and tasks.

Monday sales CRM offers unlimited visual workflows across all plans and supports robust project organization and client management. It also has project management features, providing a comprehensive solution for managing customer relations, tracking interactions, and automating repetitive tasks. 

With Monday CRM, businesses can centralize contact information, customize customer portals, and gain full visibility into their sales pipeline. The CRM platform also offers lead management, sales tracking, email marketing, centralized contacts, and project visualization with Gantt charts.

Key features: 

• User-friendly interface: Monday Sales CRM offers a colorful, intuitive interface that simplifies lead management and workflow customization.

• Project management integration: Seamlessly integrates CRM functionalities with project management tools for streamlined operations.

• Marketing automation: Enables email marketing, lead scoring, and web form integration for effective marketing campaigns.

• Activity and contact management: Logs interactions, manages contact details, and tracks communication history in one centralized platform.

• Analytics and reporting: Provides robust analytics and reporting tools to track sales performance, forecast trends, and optimize business strategies based on real-time data insights.

Monday.com Sales CRM pricing:

Why consider Monday.com Sales CRM as a Pipedrive alternative?

Monday.com's visuals and team collaboration tools go beyond sales—streamlining workflows for various departments like marketing, project management, and HR. 

8. Bitrix24

Best Pipedrive alternative for teams needing an all-in-one solution for project management, collaboration, and communication.

Bitrix24 is a powerful collaboration platform designed to centralize and streamline business operations. It offers a wide range of tools for social collaboration, communication, and management, including features for internal communication like chat and video conferencing. 

The CRM tool also excels in project management with tools like Gantt charts and Kanban boards. Its CRM system is highly regarded for managing leads, sales automation, and customer interactions. Bitrix24's comprehensive features can significantly enhance productivity and efficiency.

Key features: 

• Robust CRM system: Manages leads, automates sales processes, and tracks customer interactions to enhance sales performance.

• Website builder with unlimited hosting: Offers a website builder with unlimited hosting bandwidth and customizable templates for easy site creation.

• Telephony integration: Allows for internal and external calls with features like call recording and local phone numbers in over 58 countries.

• Tasks and projects: Organize and manage tasks and projects using various modes like List, Gantt, and Scrum.

• CoPilot: AI-powered assistant for task structuring, text management, and CRM data entry.

Bitrix24 pricing:

Why consider Bitrix24 as a Pipedrive alternative?

Bitrix24 offers a free plan, project management, and website building tools, email features, and more—making it a great value for businesses that need a complex CRM suite.

9. GetResponse

Best Pipedrive alternative for email marketing capabilities. GetResponse is an all-in-one marketing platform offering tools for email marketing, task automation, webinars, and sales funnels. The CRM is designed to help businesses engage with their audience, grow their customer base, and drive sales. 

It provides contact management, lead generation, and sales pipeline tracking to help businesses strengthen customer relationships. GetResponse integrates with various eCommerce, webinar, and CRM platforms, making it a versatile choice for streamlining marketing and sales efforts.

Key features: 

• Email marketing: Create and send professional emails using a drag-and-drop interface. Use customizable email templates optimized for various industries.

• Marketing automation: Automate email sequences and sales funnel based on subscriber actions to enhance engagement and conversion.

• Webinar tools: Host and manage webinars with integrated registration, reminders, follow-ups, and replay options for engaging in live interactions with the audience.

• CRM: Manage customer relationships by automating sales processes, storing contact information, and analyzing sales performance to boost sales. 

• AI tools: Utilize AI-powered tools such as an AI Website Generator, AI Landing Page Generator, and AI Email Generator to streamline content creation and improve marketing effectiveness.

GetResponse pricing:

Why consider GetResponse as a Pipedrive alternative?

GetResponse is a user-friendly platform with a free plan, automation tools, a landing page builder, and unlimited emails on paid plans – ideal for affordable email marketing needs.

10. ActiveCampaign

Best Pipedrive alternative for email marketing and automation. ActiveCampaign features email marketing alongside its CRM capabilities. While best known for email marketing, it also offers a CRM that focuses on automation, allowing users to streamline tasks and personalize the sales process. 

ActiveCampaign provides essential features such as contact management, pipeline tracking, and seamless email integration. The CRM also comes with AI-powered win probability prediction, detailed reporting, and segmentation for precise targeting.

Key features:

• Email marketing: A comprehensive suite for broadcasting, triggered, and targeted emails, with easy-to-use, drag-and-drop builders and robust integrations.

• Marketing automation: Automate workflows to trigger actions based on user behavior, saving time and improving efficiency.

• CRM integration: Built-in CRM to manage customer relationships, update deals, and nurture leads automatically with scoring and task assignments.

• Advanced reporting: Custom reporting features, including split testing and KPIs, provide insights into email performance and campaign optimization.

• Powerful integrations: Connect with over 250 apps, including payment processors, membership websites, and e-commerce stores, ensuring seamless data transfer and functionality.

ActiveCampaign pricing:

Why consider ActiveCampaign as a Pipedrive alternative?

ActiveCampaign offers unlimited email sends, industry-leading automation features, and top-notch analytics, making it the ideal CRM for complex email marketing needs.

11. Insightly 

Best Pipedrive alternative for teams looking for an easy-to-use interface and affordable CRM.  Insightly offers easy-to-use UI. Its visually appealing colored charts make it easy to visualize data and track progress. Insightly can streamline workflows for deal tracking, email marketing, or general project management. 

The platform can scale and integrate with over 2,000 third-party apps. Insightly CRM also offers lead and contact management, mass emailing, and automated workflows. The platform also features task management and role-based permissions, ensuring that the right team members have access to the information they need. 

Key features: 

• Lead and contact management: Manage and organize leads, contacts, and projects on any plan, ensuring efficient tracking and engagement.

• Bulk email: Send bulk emails to segmented lists on all plans, with higher limits for more advanced plans, making communication with large groups straightforward.

• Workflow automation: Automate emails, tasks, and reports to enhance productivity, available on higher-tier plans, streamlining operations and saving time.

• Project runway visualization: Track the progress of projects visually with segmented arrows, helping teams understand the current status and next steps.

• Email scheduling and automation: Schedule emails for leads and customers, and couple them with automation to save time and ensure timely communication.

Insightly pricing:

Why consider Insightly as a Pipedrive alternative?

Beyond sales pipelines, Insightly has task management and project dashboards. The software has a user-friendly interface and does not overburden users with excessive features. It also offers a free plan. 

Find the best Pipedrive alternative that harnesses the power of AI

The world of CRM software is evolving fast, and AI is at the forefront of this change. AI-powered CRMs such as Freshsales go beyond simply managing customer data. They leverage intelligent sales automation, multi-channel engagement, and insightful predictions to empower sales teams. Freshsales provides actionable sales insights and predictions that help improve sales efficiency, prioritize opportunities, and boost win rates.

Freddy AI analyzes data and prospect behavior to score leads based on their engagement and likelihood to convert. This scoring helps sellers prioritize leads with the highest conversion potential. Additionally, it offers invaluable deal insights to identify potential roadblocks and predict deal closure timelines with remarkable accuracy. These actionable insights empower businesses to make informed decisions and navigate the sales cycle with greater efficiency.

If you are looking for a powerful alternative to Pipedrive, Freshsales is the perfect choice. As an exceptional sales tracking software, Freshsales helps businesses monitor and manage their entire sales process efficiently. By adopting Freshsales, businesses can experience increased sales and improved customer engagement. Don't miss out on the opportunity to transform sales strategies with the power of AI.