Sales and Marketing
IT Service Management
Leverage an end-to-end, AI powered enterprise platform to unify customer experiences
Any product you see has been manufactured somewhere in the world. There is a complex yet magical process involved in transforming mere raw material into unique products. But post that, we know getting the manufactured product into the consumer’s hands is a tedious process.
Between a long chain of distributors/retailers and complex sales cycles, you and your sales and marketing teams must understand the distributors’ and consumer requirements, forecast demand accurately, and manufacture products accordingly.
With the extensive tools and consumer data available today, this is very much possible. But the problem arises when this data is fragmented across different systems, even when using ERP systems. This is usually because different teams use various tools, causing internal data silos, low adoption rates, unorganized data, etc.
Ultimately, it doesn’t give you the clarity needed for smart decision-making and results in a disconnected customer experience.
In such a scenario, what is the best way for manufacturers to include customer-centricity in every aspect of their business process?
One way is to adopt a CRM software for the manufacturing industry.
Freshworks CRM is an AI-powered CRM solution for manufacturing companies with sales and marketing automation in one platform. It helps businesses in manufacturing grow by working hand-in-hand with sales and marketing teams to generate powerful insights. Freshworks CRM is
A straight forward interface doesn’t make users wander around the software and drives adaptability. With the right data entered in the system, you get the most accurate reports.
Multi-purpose AI-powered assistant Freddy provides timely recommendations that enable smart decision-making. This helps sell faster and better.
With the pay as you grow plan, you only pay for features that you would use. This makes it perfect for small businesses, as well as mid-market or enterprise organizations.
Gartner Magic Quadrant 2020 - Sales Force Automation
Gartner Magic Quadrant 2020 - CRM Lead Management
G2 CRM Software Leader 2020
GetApp CRM Software Leaders 2019
Freshworks CRM, designed for the manufacturing industry, unifies the three most used channels into one platform—phone, chat, and email. Every interaction you have with your distributors through these channels and their ongoing deals are captured and stitched together in a single screen.
And more! So, in a single scroll, you will know a distributor’s industry, the clients they have, the budget they require, the kind of products they purchased in the past, and their ongoing deals.
Learn how you can manage your contacts better
With the information about your end-consumers, potential dealers, and distributors, you can personalize your outreach by contextually engaging based on their interests. With a manufacturing CRM like Freshworks CRM, you can
See how you can set your entire customer journey
Freshworks CRM allows you to streamline your sales process in three simple steps.
Your salespeople also go back and forth between distributors, dealers, or retailers every day. You can ease up their work by creating workflows that operate like clockwork. For example, when a distributor does not answer your call, a reminder can be automatically set to follow up with them the next day.
Find out what else you can automate
Get all the details related to products in a unified view, with associated pricing, product descriptions, discount structures, etc., by configuring your unique product catalog.
With a manufacturing CRM like Freshworks CRM, you can stay on top of all your deals for every product by creating multiple pipelines. This allows you to
The powerful AI assistant, Freddy, marks deals with tags such as “Likely to close”, “At-risk”, “Gone cold”, and suggests the next best action to take for each deal to drive it to closure.
Learn more about deal management
Real-time sales and marketing reports make it easy to identify bottlenecks and find reasons for lost deals. With a manufacturing CRM like Freshworks CRM, you can understand
Track and compare these and more metrics right within the CRM with reports and dashboards.
Check out the sales and marketing reports
With Freshworks CRM, get complete, end-to-end visibility into your distributors’ and retailers’ journey. Using this information, you can be proactive in building better products, collaborating with different teams, targeting the right industries, and tailoring your messaging accordingly. This not just helps boost your revenue but also creates an edge over your competitors by always staying two steps ahead in the game.
“As I was investigating the Freshworks suite of products, I noticed that I can have my entire sales and marketing team work with one software, and that I can integrate my CRM with their support software. That was an eye-opener! Today, the value that Freshworks CRM delivers has won the faith of every employee in the company.”
“Overall, with Freshworks CRM, we now have a repository of all our customers and prospects. We can access data on every single person who has ever done business with us, and generate reports on our overall business performance.”
“With the automation that Freshworks CRM offers, the sales process has been vastly sped. It was also easier to track progress than before when things were manual. Currently, it’s just click, drag, move. It’s amazing and makes it very, very easy to navigate and follow up on.”
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