Looking for a Zoko alternative?

Customers today frequent a variety of social media and messaging platforms. With every post and message competing for consumer attention, one communication channel is no longer enough to catch and hold their attention. It has become imperative for brands to engage with their customers on all their preferred channels. 

With Zoko, you get to facilitate communications only on WhatsApp. Even within Whatsapp, Zoko does not allow you to send interactive messages in the form of photos or files. This limitation also prevents you from sending product catalogs to your customers.

Freshmarketer, on the other hand, brings multiple channels into one comprehensive tool. By integrating your online store with Freshmareter, you can 

• Engage with your customers via email, SMS, WhatsApp, social media, and chat from one tool

• Choose from hundreds of pre-created, design-rich email templates and customize them to resonate best with your customers 

• Create emails from scratch easily with an intuitive drag-and-drop editor

• Increase engagement with intuitive and interactive messages containing carousels, lists, buttons, and articles

• Automate communications across these platforms to ensure 24*7 customer engagement

Learn more about multichannel software

Around 45% of shoppers say they are more likely to buy from an e-commerce store that personalizes their experience. With customer expectations staking up, it is crucial for online businesses to be proactive and reach out to customers with timely, relevant messaging. 

“Reach out to every customer and personalize their shopping experience? Is this scalable?” . Yes it is! That’s why you need a marketing automation tool that is purpose-built to solve e-commerce challenges at ease. 

With Zoko you get basic automation capabilities limited to WhatsApp. Freshmarketer, on the other hand, enables you to automate personalized engagement with your customers on multiple platforms, 24x7.

Here’s how:

Customer segmentation: Let’s say a visitor enters your website, browsed through a few products, and even added products to their cart but left without purchasing. What does that tell you? This visitor is interested in your brand but is not ready to complete a purchase yet. 

Freshmarketer helps you identify high-intent visitors based on their interactions and behavior with your brand, including events on your Shopify store, such as cart abandonments. This enables you to create a dedicated list of prospective buyers. Next, run hyper-personalized, timely, relevant outreach campaigns and nudge them towards purchase.

“That sounds time-consuming and exhaustive,” We hear you! Read on how Freshmarketer makes it simple and easy to automate personalized outreach.  

Marketing journey builder: Freshmarketer comes with easy-to-use drag-and-drop editors that’ll help you create emails and automated workflows within minutes. It also provides a library of pre-defined templates tailored for e-commerce, enabling you to create engaging outreach and get them running in no time. 

Learn more about marketing automation made easy

Your website is your only 24x7 salesperson. It’s crucial to engage with customers who land on your website, even in the middle of the night, and nudge them towards checkout. How is this possible? With Artificial Intelligence (AI). 

While Zoko does not offer AI as a part of the tool, Freshmarketer comes with a friendly and reliable AI-powered assistant, Freddy. 

Here’s what Freddy can do for you:

Smart chatbots: As an online store owner, you are no stranger to shoppers who browse through your products and show all signs of interest, only to close that tab and disappear.

Freshmarketer helps you increase website conversions with an AI-powered chatbot that can:

• Engage with visitors who land on your website with a “Welcome” message

• Remind inactive customers to complete their purchase before they abandon their carts

• Resolve commonly asked questions and doubts 

• Pass the conversions to your team for more complex requests

The best part? Zero-code. Freshmarketer comes with pre-defined templates curated for e-commerce. This enables you to deploy chatbots across multiple channels–including website chat, Whatsapp, iMessage, and Social media.

Send Time Optimization (STO): Email remains a crucial and guaranteed channel for reaching customers. However, it’s easy for your emails to get lost in a cluttered inbox. That’s where Freshmarketer can help. 

The AI assistant bot, Freddy, analyzes the approximate open time of each of your recipients and delivers your email to their inbox at a time they are most likely to see it, boosting your open, engagement, and conversion rates.

Learn more about Freddy AI

Freshmarketer brings your marketing and support teams closer by providing a holistic solution—Freshworks CRM for e-commerce. Every purchase the customer has made, and their interactions with your marketing and support teams are brought into one screen.

With this 360° view, you get:

• Increased visibility for marketing and support teams as every customer interaction on the online store is logged chronologically, giving the complete timeline of customer engagement 

• Enhanced collaboration across all your teams with access to customer interactions. The support team gets all the information required to solve a customer’s query and gratify them instantly. The marketing team gets insight into the previous issues faced by the customer and can curate a marketing campaign that will win them back 

• Improved measurement with real-time metrics and overview of where your customers are in their purchase journey. This enables you to personalize messaging, convert faster, and increase CLTV

While Freshworks CRM for e-commerce breaks the internal silos and provides complete context into a customer, Zoko provides very limited context into