Looking for a Mailchimp alternative?
Try Freshmarketer - one of the best Mailchimp alternatives with
better engagement, superior automation, and advanced segmentation.
Mailchimp recently released workflows with templates to choose from. It’s an exciting new feature, but you can’t play around with it. You can use it for simple use-cases like welcome emails, etc.
Freshmarketer's marketing automation, in comparison, extends way beyond simple auto-responders and can accommodate the most complex automation use cases. With Freshmarketer’s Journey Builder, you can build complex workflows effortlessly, from scratch.
Mailchimp's targeting and segmentation filters are very basic and with limited capabilities. Many Mailchimp users find managing lists very complicated.
With Freshmarketer, you can go beyond conventional segments and create smart segments with unlimited AND/OR combinations within minutes. You can filter your contacts with granularity and personalize every message.
Mailchimp has a lot of hidden costs with integration plug-in’s which will add more capability, but burn a hole through your pockets. Every Mailchimp pricing tier comes with an overage fee, so every plan is overly complicated.
Pay for what you see while using Freshmarketer. No fluff. As your business scales from small to mid-market to higher, Freshmarketer plans will keep up with your needs.
MailChimp used to be ideal for SMBs, but now all their valuable features are gated behind higher prices. For instance, the advanced segmentation feature is only available in the Premium plan that starts at $299. Their basic plan lacks functionalities, which used to be free once.
Freshmarketer, on the other hand, packages a lot more. In fact, you can try all the features for free for 21-days.
Mailchimp’s interface is not that intuitive and very complicated. There are thousands of tutorials to learn how to use it. Unfortunately, if you need any support, it is only available in the Premium plan. So if you’re stuck in importing contacts, or with a blocked account, you’re left stranded.
Freshmarketer is not only easy-to-use and intuitive, but its support is available 24/5 for all paid plans via Email and chat. We’ve got your back.
An in-depth analysis of how Freshmarketer's robust features fair against Mailchimp
Go beyond basic email marketing. Build captivating and responsive emails within minutes using the email builder, or choose from over a hundred templates.
COMPARISON |
| Bulk email | ||
| Simple text emails | ||
| Choose built-in email templates | ||
| Build custom-coded templates | ||
| Drag-and-drop email builder | ||
| Email engagement tracking | ||
| Email scheduling | ||
| Send emails to multiple lists/segments |
Simplify your marketing with powerful automation. Make complex workflows easy with Freshmarketer’s journey builder and engage, nurture, and delight your contacts like never before.
COMPARISON |
| Visual workflow builder | ||
| Time-based automation | ||
| Page view-based automation | ||
| Form submission-based automation | ||
| Email activity-based automation | ||
| Behavior-based automation | ||
| Journeys with multiple triggers | ||
| Workflow Live View | ||
| Workflow templates | ||
| Lead scoring |
Organize and manage your contacts efficiently. Freshmarketer creates a master record of all your contacts in one place. You can track email activity, list subscription, page views, and more, and know your contact better.
COMPARISON |
| Contact profile view | ||
| Contact activity timeline | ||
| Cookie-based contact tracking | ||
| Bulk import | ||
| Contact segmentation | ||
| Event-based segmentation | ||
| Journey status-based segmentation |
Freshmarketer has an all-in-one conversion optimization suite. Analyze visitor behavior, optimize your web pages, provide a personalized experience to segments, and convert all your website visitors into paying customers.
COMPARISON |
| Heatmaps | ||
| Website A/B testing | ||
| Website personalization | ||
| Session replay | ||
| Funnel analytics | ||
| Polls & Feedback | ||
| Form analytics | ||
| Split URL testing |
Measure critical metrics and improve your campaigns with detailed analytics. Create custom dashboards to see what you want to see, and use advanced filtering and grouping options to understand your audience better.
COMPARISON |
| Email Campaign Analytics | ||
| Journey performance analytics | ||
| Curated reports | ||
| Custom dashboards |
It is important for your marketing and sales teams to be aligned. MailChimp comes with a lot of CRM integrations, but they don’t show the actual leads. With Freshmarketer, you can integrate with Freshsales and manage your leads in real-time.
COMPARISON |
| Real-time CRM integration |
Mailchimp support is only available for the Premium plan. In Freshmarketer, we support you irrespective of the plan you choose.
COMPARISON |
| Free email and chat support |
Note: Data as of February 2020
“Freshmarketer and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshmarketer has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshmarketer customer success team have been very responsive and helpful.”
“Freshmarketer has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly priced CRO tools in the market. Freshmarketer is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing an extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”
“Our primary use-case that we wanted to be addressed by Freshmarketer was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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