Why Freshmarketer is a better alternative to Mailchimp

Easy to use

No more complicated functionalities. Create emails on a smooth and intuitive interface.

Transparent pricing

Avoid overage costs. Get access to the same functionalities without hidden charges.

21-day Free trial

No credit card required. Take all the paid-features for a spin, with no commitments.

5 reasons why Freshmarketer is a better  Mailchimp alternative

Full-fledged automation

Mailchimp recently released workflows with templates to choose from. It’s an exciting new feature, but you can’t play around with it. You can use it for simple use-cases like welcome emails, etc. 

Freshmarketer's marketing automation, in comparison, extends way beyond simple auto-responders and can accommodate the most complex automation use cases. With Freshmarketer’s Journey Builder, you can build complex workflows effortlessly, from scratch. 


Advanced customer segmentation

Mailchimp's targeting and segmentation filters are very basic and with limited capabilities. Many Mailchimp users find managing lists very complicated. 

With Freshmarketer, you can go beyond conventional segments and create smart segments with unlimited AND/OR combinations within minutes. You can filter your contacts with granularity and personalize every message. 


Straightforward pricing

Mailchimp has a lot of hidden costs with integration plug-in’s which will add more capability, but burn a hole through your pockets. Every Mailchimp pricing tier comes with an overage fee, so every plan is overly complicated. 

Pay for what you see while using Freshmarketer. No fluff. As your business scales from small to mid-market to higher, Freshmarketer plans will keep up with your needs. 


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Economical for SMBs

MailChimp used to be ideal for SMBs, but now all their valuable features are gated behind higher prices. For instance, the advanced segmentation feature is only available in the Premium plan that starts at $299. Their basic plan lacks functionalities, which used to be free once. 

Freshmarketer, on the other hand, packages a lot more. In fact, you can try all the features for free for 21-days.

Economical for SMBs | Mailchimp Alternative Economical for SMBs | Mailchimp Alternative

24/5 Support 

Mailchimp’s interface is not that intuitive and very complicated. There are thousands of tutorials to learn how to use it. Unfortunately, if you need any support, it is only available in the Premium plan. So if you’re stuck in importing contacts, or with a blocked account, you’re left stranded.  

Freshmarketer is not only easy-to-use and intuitive, but its support is available 24/5 for all paid plans via Email and chat. We’ve got your back. 


24/5 Support  | Mailchimp Alternative 24/5 Support  | Mailchimp Alternative

Freshmarketer Vs. Mailchimp

An in-depth analysis of how Freshmarketer's robust features fair against Mailchimp

Email marketing

Go beyond basic email marketing. Build captivating and responsive emails within minutes using the email builder, or choose from over a hundred templates.

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Bulk email
Simple text emails
Choose built-in email templates
Build custom-coded templates
Drag-and-drop email builder
Email engagement tracking
Email scheduling
Send emails to multiple lists/segments

Marketing Automation

Simplify your marketing with powerful automation. Make complex workflows easy with Freshmarketer’s journey builder and engage, nurture, and delight your contacts like never before.

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Visual workflow builder
Time-based automation
Page view-based automation
Form submission-based automation
Email activity-based automation
Behavior-based automation
Journeys with multiple triggers
Workflow Live View
Workflow templates
Lead scoring

Email Contact Management

Organize and manage your contacts efficiently. Freshmarketer creates a master record of all your contacts in one place. You can track email activity, list subscription, page views, and more, and know your contact better.

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Contact profile view
Contact activity timeline
Cookie-based contact tracking
Bulk import
Contact segmentation
Event-based segmentation
Journey status-based segmentation

Conversion Rate Optimization

Freshmarketer has an all-in-one conversion optimization suite. Analyze visitor behavior, optimize your web pages, provide a personalized experience to segments, and convert all your website visitors into paying customers.

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Website A/B testing
Website personalization
Session replay
Funnel analytics
Polls & Feedback
Form analytics
Split URL testing

Reporting and Analytics

Measure critical metrics and improve your campaigns with detailed analytics. Create custom dashboards to see what you want to see, and use advanced filtering and grouping options to understand your audience better.

Email Campaign Analytics
Journey performance analytics
Curated reports
Custom dashboards

CRM Integration

It is important for your marketing and sales teams to be aligned. MailChimp comes with a lot of CRM integrations, but they don’t show the actual leads. With Freshmarketer, you can integrate with Freshsales and manage your leads in real-time.

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Real-time CRM integration


Mailchimp support is only available for the Premium plan. In Freshmarketer, we support you irrespective of the plan you choose.

Free email and chat support

Note: Data as of February 2020

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