Ultimate Guide to Email Sequences [with Examples and Templates]

Start more conversations with Email Marketing Sequences

Sending one email never intrigues prospects. Most likely, you send one email hoping to catch the attention of the prospect. You follow up once, no response. You follow up one more time via text. Still no response. You feel like you are intruding into their lives and stop. Sounds familiar?

This inconsistency in email outreach leads to opportunities slipping through the cracks. This is where you need to automate email sequences to get quick conversions

What are Email Sequences

The objective of designing email sequences can vary for different marketers:

To get the prospect to reply
To get the prospect to sign up
To build brand awareness

If you are wondering if you need to start running email marketing sequences, answer these questions:

How to Build Your Email Sequence

With a powerful all-in-one CRM, you can send personalized email marketing messages to your users and keep them engaged.

Design your campaign from scratch
Choose from existing templates
Draft personalized subject lines and body copy
Target your segments
Schedule campaigns as per your recipients' time zone

4 Email Marketing Sequence Examples and Templates

Setting up an automated email series is the secret sauce that can help you target and reach out to countless prospects while staying consistent with your messaging.

You just have to set it up once and it works for you, allowing you to focus on other important tasks. Here are some templates and examples of automated email marketing sequences for you.

An Eye-Catching Welcome Email Sequence

Welcome email sequences are the first roadmap for cold leads who have signed up for a webinar, downloaded an ebook, or subscribed to your newsletter.

Welcome emails are powerful because opens and click-through rates are often 2x any other email you send.

Say you have a prospect list comprising webinar registrants who filled a form on your landing page, you can start warming up cold leads with a sequence that gradually nurtures leads through the pipeline. For your welcome email sequence, you can start with three emails, and then, based on the response, expand to 5-7 emails. Start your sequence with the following steps:

Step #1: Email thanking registrants

At the start of the sequence, send a confirmation email, and thank prospects for registering for the Webinar. Also, make your webinar hashtag known to them so they can create some noise around the Webinar.

Hi {First Name}

Thank you for registering for {webinar name}. I am {your name} and handle {your role} at {your company}. And I will be giving you quick updates as we go.

The {Name} webinar starts in a week, and we can’t be more thrilled to see you there! Here’s how things will go down tomorrow: {Share the agenda}

I will be sharing the link to the Webinar closer to the date.

Join the broader conversation on the Webinar on Linkedin {link it} and Facebook {link it} by using {Webinar related hashtag}.

If you have any questions, I am always here.

Regards,

{Your Name}

Step #2: Address painpoints

If your prospect is a technology officer at a transportation company, you can talk about how your product can help solve the challenges they face.

Step #3: Send useful resources

One week before the webinar, send them a reminder as well as resources they may find useful. You know what your prospects are looking for, or what their challenges might be (depending on the webinar topic and the target group you are sending to). Share ideas that will resonate with them.

Step #4: Engage and deepen the connect

Everyone likes a freemium offer. Offer something they can't refuse, or at least feel bad about refusing: a free trial, or a freemium model, or free resources. Throw in whatever you can a few days before the webinar.

Hi {First Name}

Your session is X days away, and we can't be more excited! While there is social chatter about the Cold Email Webinar {Insert Webinar Name}, I wanted to check-in on you. In my earlier email, I had mentioned how a CRM could help improve your email outreach.

As the sales manager for {prospect company}, you know the difficulties faced in scoring new leads. So here is a free trial {insert link} of our CRM. It is super easy to set up, and we offer 24/7 support. So go ahead and give us a try! CRM plays a pivotal role in nurturing leads and reducing manual tasks for your salespeople.

Let me know if you need more information.

Regards,

{Your Name}

Step #5: Share live webinar details

When its time for the webinar, add the details and share it as part of your email marketing sequence.

Hi {First Name}

OK, this is it! We're about to start any second now.

For instructions on how to connect to the webinar, see below. If you have any issues, just hit reply.

{Webinar links and instructions}

See you there!

Regards

{Your Name}

Step #6: Post-webinar thank-you email

After the webinar, share the recorded link for those who may have missed it as part of your email sequence.

Hey {First Name},

As promised, here is the webinar recording link so you can relive the cold emailing session anytime you want! Hope you found it useful.

Should you wish to switch to a CRM that helps you automate your cold email outreach and track engagement metrics, let me know and I can take a super quick 10-minute demo of our CRM?

Let me know what time works best for you,

Regards,

{Your name}

Onboarding Email Sequence

After all the nurturing, you have won a customer. Now sending an automated onboarding email series is an easy way to greet new subscribers or to say thank you for a first purchase. It is a powerful first introduction to establish a connection and ensure customers don’t slip through the cracks. Make sure your onboarding email cadence ensures your new customers understand how to use the product and enjoy it to the hilt.

Step #1: Thank-you email

Begin your onboarding sequence by thanking the registrants.

Hello there, {First Name}

Welcome to the Freshworks family! We are glad to have you onboard our rocketship of over {X} users!

Here are some resources to help you get started {link}.

If you need any assistance in setting it up or helping your team get started, please reach out to me {provide contact details}

Regards,

{Your Name}

Abandoned Cart

There are many reasons why people abandon online shopping carts. These could include high shipping costs, lengthy delivery times, or sudden disinterest. But there is curiosity in your product, which is what made the prospects add your product to their carts in the first place. To spark that curiosity again and nurture it, you can schedule an abandoned cart email journey to bring back lost prospects.

Your abandoned cart email sequence can have a catchy subject line:

Out of Mind, Not Out of Sight!
{First Name}, We’ve Saved Your Cart
We miss you, {First Name}

You can save a variety of email templates within your CRM so you don't have to type one from scratch each time.

Step #1: Email that offers something truly unique

Since buying intent is high in abandoned cart prospects, have simple call-to-action that focuses on how easily the customer can finish the checkout they started. Make your email marketing sequences quirky and personal.

Hey {First Name},

We are still waiting for you to take that step and check out your cart with 10% off. :)

Also, here is a sneak peek into the upcoming sale, exclusively for you! This will definitely help you save a lot more than you initially thought you could.

Let me know what you think of the sneak peek and if you want to know more, I am always reachable on {contact details}!

{Your Name}

Five reasons why you should use Email Journey Builder in Freshsales Suite

Get complete view of customer

Get a 360° view of your audience with insights into their activities and engagement

Provide personalized experiences

Personalize your engagement by delivering targeted campaigns at the right time. Use powerful automation to provide consistent and delightful experiences.

Automate emails

Leverage automation to eliminate conversion roadblocks and facilitate faster growth.

Find best leads with AI

Prioritize your contacts based on Predictive Contact Scoring by Freddy AI

Nurture customers

Develop specific nurture campaigns with detailed triggers, actions, and condition

What can you track in an email sequence

We are now in a digital social landscape that allows us to see whether our emails were delivered and if so, who read our emails, when they read it, and how many times.

Kris Sharma, Founder, WebinarGrow feels email campaigns come down to three main elements: “Your copy, your data, and your tech setup. If you’re getting low open rates, then you have a problem in one of those areas. You’ll want to have a short, straightforward copy, scrub your data for incorrect information, use best practices for warming up your IP address and track email metrics.”

Here are some of the email marketing sequence metrics that you can track within a CRM with email tracking capabilities.

How to build an email marketing sequence for your business

Understand, segment, and target leads

Your marketing team need not use five different tools for gathering lead data, planning campaigns, and sending promotional emails. With the Freshsales Suite (formerly Freshworks CRM), you can organize all your customer information in a single customer data platform, get an end-to-end view of every customer, understand their activities, and group them into different target segments and lists. Group contacts into Static and Dynamic Lists based on attributes and behavior to send personalized emails.

Get to know more about customer segmentation

Personalize emails

An email sequence is a journey to establish a solid connection with your prospects.

How do you do that?

Know what they are looking for, the challenges they are facing, and what they expect from your product.

With an intelligent CRM, you get deep insights into every prospect’s interactions with your company, where they are in the pipeline, and website behaviour.

Design and personalize your email marketing sequences with insights on their requirements.

Learn more about engaging with context

Choose from a variety of email templates

Having a ready set of email templates, with attractive designs can save your marketing team a lot of time and effort, especially when you run simultaneous campaigns.

With the Freshsales Suite, you can amplify your message through visually appealing emails and choose from a wide range of templates available for every industry and usage. You can also save templates for future campaigns.

Get more email templates here

Make better decisions based on marketing campaigns

Understand what works and and in some cases, doesn’t work for your marketing outreach through marketing analytics available within an intelligent CRM. With Marketing Reports, get to know the nitty-gritty details of your marketing campaigns' performance including how your email lists are performing over time and top conversion sources, be it ads, social or emails. Identify the campaigns that generate maximum engagement. This will help you improve your game plan for better conversions and faster growth.

More about m arketing analytics