Events and User Properties
Understand your users and their behavior before talking to them. Capture events like feature usage, event attributes like value of the product added to the cart, or name of the report downloaded, and user properties, to observe patterns for customers who reach out, and create highly granular targeted messages from the insights.
Create segments to group users based on their geography, site navigation, product usage, or other user properties. Use these segments to pick specific users from the People list to experiment with messages before turning them into campaigns.
Team members can save themselves the trouble of manually uploading lead information on the CRM. The leads collected via the bot get auto-uploaded for sales reps to follow up on them immediately.