Make websites interactive

The dawn of the internet has brought upon an age of easily accessible information. Consumers no longer had to visit a store to see products or order services; they didn’t need to call a phonebank and wait to speak to a person - they could simply visit a website to get all the information they were looking for. In time, people visiting websites weren’t just looking for information, they were looking to take action - they wanted to make educated purchases, get updates on their orders and get easy, fast solutions to their issues.  Enter chatbots. 

Before chatbots, conversion rates on websites were as low as 2%. Once chatbots were integrated, early adopters saw conversion rates rise exponentially as the interactive chatbots made their websites more engaging. Businesses have come to realize that websites were no longer a one-way channel of communication. But how do you find the right one for your needs?

Chatbot for website

How to select the best chatbot for your website

Selecting the right chatbot for your website can be difficult. But to have a successful chatbot on your website, some capabilities are a must. Here are some questions to ask your chatbot provider to ensure you get the best chatbot for your website. 

 

Can it have a conversation?

The chatbot should be able to handle sales, marketing, and customer service queries within the widget and not simply redirect the visitor to an FAQ page. This will increase the resolution rate and reduce the dependence on live agents.

 

Can it understand a conversation?

Chatbots should help your visitors find what they are looking for. While two people might ask the same question in two different ways, chatbots that have NLP will be able to make sense of questions, no matter the phrasing, to provide exact resolutions.

 

Can it help you identify information gaps?

Chatbots learn from your knowledge base - the more information it is given, the more accurate the answers will be. When your chatbot fails to answer a question, it should notify you to train it to cover informational gaps. 

Can it capture the intent of the visitor?

By identifying the visitor's intent based on their activity, the chatbot should be able to target them with the right messaging. For instance, visitors looking to make a purchase from the pricing page can be given offers to encourage purchase.

 

Can it integrate with helpdesk and ITSM Softwares?

Siloed conversations affect your customer service goals. To avoid this, your chatbot should integrate with platforms to provide end-to-end service solutions. This way, information is always handy when resolving queries. 

Benefits of adding chatbots to your website

Attain higher conversions:

50% of leads are likely to convert after receiving just one response via chat. But, for your team to manually respond to every visitor is a long-drawn process and it often creates a bottleneck of unanswered tickets. Chatbots remove this bottleneck entirely by responding to every user who reaches out through chat. 

Reduce repetitive questions:

The majority of queries that come in are most likely to be repetitive questions. For example, if you run a store, the most common question you could get is, ‘what are the timings of your store?’. If you are a medical practitioner, you are likely to get questions on scheduling appointments. With the help of a chatbot on your website, you can transfer the responsibility of answering routine questions to the bot. 

Improve core messaging:

The chatbot gathers data from its interactions with visitors, this can then be used to improve your messaging strategy. For instance, say you are giving discounts to high-quality leads. The chatbot collects information like, time spent on the conversation, the page navigations and conversation history. Based on this information, you can decide whether the lead is qualified for the discount. 

Maximize on localized interactions:

A study records that nearly 75% of customers preferred making purchases in their non-English, native language sites. Indicating that your global audiences will be more responsive if you can interact in more than one language. Chatbots automatically recognize and respond in common international languages. 

Top use-cases of website chatbots

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Schedule meetings with one click
 
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Collect leads and qualify them 
 
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Find answers to common queries 
 
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Collect feedback and satisfaction scores
 
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Execute customized workflows 
 
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Answer user-specific queries 
 

How do chatbots help your team deliver better results?