In this digital-first age, unlike the pre-pandemic times, it has become easier than ever to reach customers wherever they are and provide personalized customer service. However, it is interesting to note that 60% of insurers think that their organization lacks a CX strategy.
Why Reimagine CX for Insurance?
Gone are the days when insurance was just a commodity that customers bought based on availability. Today, when the industry is booming with multiple new-age players, customer needs and preferences are also evolving - It’s a buyer’s market.
To keep up with changing customer preferences, insurance companies need to make customer experience a priority.