Your real estate property clients have unique requirements while hunting for their perfect space.
To ensure a smooth customer experience for them, your realtors and marketing folks must not only understand their needs but must also be in sync at all times. But unfortunately, they can often be at loggerheads about ideal customer persona, lead quality, key campaigns, lead sources, revenue attribution, etc.
As a result, your prospects and customers hear two different voices from your company.
And to complicate it further, these teams also use different software to carry out their daily work and track data causing internal data silos and unorganized data. While your marketing teams have half the customer knowledge, your realtors know only the rest, and hardly the complete picture.
At the end of the day, your teams are in disagreement, the customer experience is broken, and you don’t have the clarity needed to make smart, revenue-boosting decisions.
Freshworks CRM (formerly Freshsales), with sales force and marketing automation, keeps your sales and marketing teams on the same page by showing the entire contact lifecycle, from click to close, on a single platform. You can now identify which source brings you the best quality leads, maximize your efforts, and attribute your ROI to the right source every time.