The technological evolution of CRM
Software on the server/cloud
CRM software was initially hosted on physical servers. But, by 2017, 87% of the business moved to cloud CRMs. With cloud CRM, you can buy the software on a subscription, customize it, and not worry about the costs of server management. According to a Gartner study, 75% of total spend on customer relationship management (CRM) software was on Cloud CRMs, continuing the rapid decline of on-premises deployments.
For your desk and on the go
CRMs are mainly web-based applications. They’re still developed primarily for desktops and laptops, but now they’re also optimized for mobile. Most CRM software are available as mobile apps on Android and iOS. According to a Nucleus Research report, companies using a mobile CRM, 65% are achieving their sales quotas.
A tool that supports integrations
CRM works at its best when you integrate with other tools such as helpdesk software, invoicing/billing software, marketing automation tools, etc. Unlike spreadsheets and email, CRMs let you collaborate swiftly and in real-time.