Running a business, big or small, is never easy. When it comes to small or growing businesses, it is all the tougher as you cannot be burning your pockets for separate tools for marketing automation, sales, and document management funds. Whether it is to fix your broken sales process, or generate new leads or retain existing customers, running the entire show by yourself can be pretty overwhelming. This is where CRM for small business comes into play.
CRM software is the single tool that unifies all your business processes, right from sales to marketing to data management. It helps you provide a seamless customer experience, just like larger businesses. It shows all customer touchpoints with your business, provides insights into what they are looking for, and helps you engage with them, all from within the CRM.
You are probably wondering how to choose the best CRM for small business when there are so many options available in the market. Unlike large, clunky CRMs built for large enterprises, customer relationship management software for small businesses is built to address challenges faced by growing businesses and is simple, easy to set up, at pocket-friendly pricing.
Most large, clunky CRMs are:
Freshsales (formerly Freshworks CRM) is easy-to-use and can be implemented quickly by your sales team and marketing team, so you don't need an implementation team to take care of it. You can do it yourself! Yes. Freshsales comes with just the right kind of advanced features for a growing small business.
What makes Freshsales stand out from the rest? Find out from this small business CRM comparison below.
CRITERIA |
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G2 rating | |||
Ease of use | |||
Ease of setup | |||
Quality of support | |||
Ease of doing business with | |||
Meets requirements | |||
Lowest-priced plan |
$12 per user/month |
$25 per user/month |
$0 per user/month |
Highest-priced plan |
$125 per user/month |
$300 per user/month |
$1200 for 10 users/month |
Payback period |
7 months |
18 months |
12 months |
Implementation time |
18 days |
72 days |
33 days |
Use of 3rd-party consultants |
0 % |
18 % |
3 % |
Note: Data as on 27 November 2020 | © 2020 G2, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
Our CRM for small business, curated for growing businesses, is easy to set up and has a simple layout for easy adaptability. But what makes us truly different? Our CRM for small business offers many functionalities for small businesses to step up your sales and marketing game. With Freshsales, you can
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Leads may trickle into your database, but over time they may start to overflow from spreadsheets. As your business grows, it gets difficult for you to identify repeat customers and track new leads.
Freshsales for small business gives you a complete view of contact information. Deep dive into detailed information on accounts, deals, and support tickets in queue through the Summary and Details sections. You also get a chronological timeline of engagements you’ve had with them over email, phone, chat, etc in CRM for small business. With these different touchpoints, your team has the much-needed context to engage with the prospect. This is why you need a CRM for small business: to spot buying patterns, differentiate warm leads from cold leads, and convert prospects into customers
Learn more about Customer 360
Once you have leads in the CRM system, what is the next step that you need to take? Our CRM for small business makes the job of a small business owner easier:
Learn more about predictive scoring
Small business owners wear many hats and may not have the time to update information on the CRM. Most of your time may be spent on mundane tasks that can be done by a machine. With an intuitive CRM for small business like Freshsales, you can automate tasks like:
As the owner of a small business, you'll want to track important real-time metrics that affect your revenue and your sales reps' progress. With the money and time you have invested, you want to see numbers and results quickly. With CRM for small businesses, you can use visual reports and dashboards to gain insights into deals, revenue, team performance, and sales activities.
Freshsales also offers real-time marketing analytics to deep dive into your marketing campaigns and identify your top conversion source.
One of the biggest reasons for prospects to fall through the gaps is because they do not have a personal connection with your brand. According to a Podcast by The Introvert Entrepreneur, 'People don't hire you because you are the best. They hire you because they get you, and you get them.'
With Freshsales, you can understand your contact database's different demographics, segment them into different lists, and send targeted email journeys to nurture them. You can also set up sales sequences by adding follow-up tasks like reminders, appointments, and more with a CRM for small business.
Growing businesses need integrations to connect powerful data-rich platforms to your small business CRM solution so that you can have all your customer information in one place. Freshsales fits perfectly into your existing business workflow by seamlessly integrating with a host of popular business apps like Freshdesk, Freshchat, Trello, GetAccept, Google Calendar, etc.
Freshsales helps you grow your small business and manage your pipeline effectively. Our CRM for small business offers a wide range of capabilities to make it easier for you to improve your brand experience. The small business CRM captures and segments contacts, tracks interactions over different communication channels, schedules emails, automates your tasks. It also allows you to customize the contact and accounts details page, giving you the flexibility to highlight and summarize the fields that are important for your business. It offers more functionalities to step up and grow your small business
And they have lovely things to say about us!
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