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Why Freshworks CRM is a better alternative to Copper CRM

Universal Email Sync

Sync all your emails without limiting yourself to a G Suite-centric CRM.


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Freshworks CRM vs. Copper—A snapshot

Lowest-priced plan / user / month (billed annually)



Highest-priced plan / user / month (billed annually)



Freemium option



Free phone support

Across all plans

Only on the highest plan

2-way email integration with any email client



Built-in phone



Note: Data as of 1st January 2018


5 reasons why Freshworks CRM is the best alternative to Copper

Increase productivity with emails

Integrate Freshworks CRM with Gmail and email clients such as Office 365, Yahoo and others. 2-way sync your emails to the CRM, and read, reply, modify and delete emails from both places. How do you further amplify your email productivity in Freshworks CRM? Unlimited email templates, bulk emails, email tracking—both opens and clicks— and email scheduling. Also collaborate with other sales reps using the Team Inbox, where sales emails are collated in one inbox.

Manage and track leads and contacts

An effective lead management system optimizes leads and contacts in the funnel for sales reps and managers to streamline the sales process. Whether it’s automatically creating new leads via smartforms or assigning them to the right agents using territory assignment rules, Freshworks CRM can do it for you at no extra cost. In addition to that, you can track lead activity on your website and app, and use this to auto-assign scores to each lead. Based on their level of activity and interaction with your sales reps, you can segregate the hot leads from the cold. Not only does the CRM save quality sales time otherwise spent on chasing the wrong leads, but it also helps you create meaningful conversations because you can view what pages were visited and links clicked right within the CRM.

Migrate data in one click

Moving CRMs is perceived to be a hard and painful process, and sometimes an expensive one too. But our sales CRM can take care of data migration from another CRM in one click. With Freshworks CRM, it’s easy, free and fast. From leads to notes, we map your data dynamically inside Freshworks CRM, so everything goes right where it belongs. When it comes to data, and unlike Copper CRM, there are no limits to the number of records you can store in Freshworks CRM—store unlimited records across all modules even on the free plan! When information changes, update your records anytime using the data import option. You can add new records and update existing ones with or without overwriting fields. Your data integrity remains uncompromised.

Save time with automations

Automatically assigning a follow-up task is helpful, but what about executing it? A few tasks can be repetitive, and doing them manually each time is not only mundane work, but also prone to error. Freshworks CRM takes a leap forward to perform actions based on triggers. Using Freshworks CRM workflows you can automate actions to save time and improve productivity. From sending welcome emails to generating invoices in your accounting tool when deals are closed, improve your everyday business process to enable sales reps to focus on what’s important with Freshworks CRM at no extra cost.

One tool to drive sales

Freshworks CRM is an all-in-one sales and marketing tool for businesses that don’t want to purchase separate tools to meet their basic sales needs. With several essential built-in features such as phone, lead scoring, email integration, user behavior tracking, web-to-lead, reporting, etc., Freshworks CRM streamlines your sales activities in one place—the CRM itself. Copper, in contrast, does not have the aforementioned features built into the CRM. Although it can integrate to multiple third-party tools to achieve such functionalities, they come with extra workload, not to forget the added cost of each tool. If you’re looking to start using your CRM right away with all of these features inherently built into the system without the need for third-party integrations, try Freshworks CRM.

How Freshworks CRM stacks up against Copper

Email Management

Being a CRM for Gmail, Copper CRM lays down some conditions to sync emails with other email clients. If you’re a non-Gmail user, you’ll have to auto-assign the BCC address to sync your sent emails with Copper CRM. And to sync incoming emails you have to create a Gmail account and set up a rule in your email client to forward all emails to the Gmail account.

On the other hand, Freshworks CRM email management has everything you need to seamlessly send emails from within the CRM. Whether it’s Gmail integration (or integration with other email clients like Outlook), creating unlimited email templates, scheduling bulk emails, tracking email opens and clicks—you name it, Freshworks CRM has it.

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Sales team inbox
Email scheduling
2-way email sync (with any email client)
2-way Gmail sync
Email tracking


With Freshworks CRM's phone functionality, you don’t have to go through the hassle of integrating a phone system with your CRM anymore. You can buy phone numbers of various countries, assign them to sales reps and have them call your leads and contacts straight out of the CRM. Phone conversations are also automatically logged and linked to the right lead/contact. What’s more, the feature is available right from the lowest-priced plan.

In Copper CRM, you have to integrate to third-party tools to make and receive calls, and the integration is available only on their highest-priced plan.

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Manual call log
Phone System
Call recording

Behavior Analytics

Before calling prospects, your sales team needs context to build trust and rapport with them. Freshworks CRM intelligently tracks customer behavior on your website (like pages visited, signups, downloads), and also within your product (like activated feature), giving your sales reps the context for relevant conversations. With Copper CRM, you can get CRM analytics only through third-party integrations.

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Track web visitors
Track web application events

Lead Management

Both Freshworks CRM and Copper  have the ability to manage leads and contacts. But what Copper CRM lacks is the capability to reduce manual data entry and score leads without the need for third-party tools. In Freshworks CRM, those features are built in to start using right away; no integrations needed. Automatically capture your web visitors as leads inside your CRM using Smartforms and score leads based on lead property, website, app and email activity.

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Lead and territory assignment rules (round-robin fashion)
Lead scoring (rank leads by characteristic and behavior)
Web-to-lead capture (webform to CRM)

Pipeline Management

Both Freshworks CRM and Copper CRM are evenly matched in terms of creating a visual sales pipeline and creating multiple pipelines.

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Visual sales pipeline by stages
Multiple sales pipeline


Freshworks CRM lets you set up workflows to automate repetitive activities, like sending welcome emails, setting follow-up tasks for salespeople, and generating invoices. You can define the rules right from the sales CRM, and let Freshworks CRM perform the actions on your behalf. This is available across all Freshworks CRM paid plans.

In Copper CRM, you can automatically assign only follow-up tasks to users based on triggers, and this is not available in their basic paid plan. Third-party integrations are needed for time-triggered workflows and updating fields through workflows.

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Create tasks through workflows
Send emails through workflows
Update fields through workflows
Time-triggered workflows


Freshworks CRM and Copper CRM both have reporting capabilities, but the interface to create reports is a lot easier in Freshworks CRM. Although Copper CRM comes with pre-built reports, creating custom reports can only be done in Google Sheets using their suggested add-on to import your data out of the CRM and into Sheets. But in Freshworks CRM, you can work with your data and charts within the CRM itself.

Freshworks CRM comes with plenty of standard reports—like sales activity, sales cycle, and velocity, trendline reports— which you can modify. You can create your own reports too. You can also add reports to your custom dashboards to get a quick glance on important trends and metrics. Everything you need for sales reporting is available inside Freshworks CRM.

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End-to-end report creation within the CRM
End-to-end report dashboard creation within the CRM
Schedule reports to be sent via email


Copper CRM phone support is only available on their highest-priced plan. In Freshworks CRM, it’s free across all plans.

Free phone, chat and email support across all plans

Data as of: 1st January, 2018


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