Choosing the Right Marketing CRM
Business use case
Assess your company size and requirements from the CRM. While choosing a CRM, make sure it fits right into your business ecosystem and solves all your use cases.
Once you understand your business requirement, determine the pricing structure that’ll suit you best. Watch out for hidden costs in terms of support, maintenance, and implementation.
When your business grows, so do your requirements. A sophisticated CRM with pay-as-you-grow pricing should support your business needs as it scales.
Ease of use
You need a CRM that makes your life easier. So choose a marketing CRM that is simple and intuitive. It shouldn’t make you roam around the software to get work done.