So, what is email tracking?
Email tracking is the ability to monitor the status of emails that you send, to improve your consumer reach and business. By using an email tracking software, you will be able to receive real-time email alerts for every event associated with your email. It also lets you continuously review your high-funnel email metrics like email opens and click-through rates, so you can make informed business decisions.
Email tracking has been taking over the web since the early 2000s. The practice became more pervasive as email became more of an online sales notification hub for consumers, and less of an interpersonal communication tool. According to a 2017 study by OMC, 85% of the emails received are marketing materials, newsletters, notifications, etc initiated by sales and marketing teams, and a whopping 99% of these emails are tracked. This directly translates to more business.