Mailchimp recently released workflows with templates to choose from. It’s an exciting new feature, but you can’t play around with it. You can use it for simple use-cases like welcome emails, etc.
Freshworks CRM's marketing automation, in comparison, extends way beyond simple auto-responders and can accommodate the most complex automation use cases. With Journey Builder, you can build complex workflows effortlessly, from scratch.
Mailchimp's targeting and segmentation filters are very basic and with limited capabilities. Many Mailchimp users find managing lists very complicated.
With Freshworks CRM, you can go beyond conventional segments and create smart segments with unlimited AND/OR combinations within minutes. You can filter your contacts with granularity and personalize every message.
Mailchimp has a lot of hidden costs with integration plug-in’s which will add more capability, but burn a hole through your pockets. Every Mailchimp pricing tier comes with an overage fee, so every plan is overly complicated.
Pay for what you see while using Freshworks CRM. No fluff. As your business scales from small to mid-market to higher, Freshworks CRM plans will keep up with your needs.
MailChimp used to be ideal for SMBs, but now all their valuable features are gated behind higher prices. For instance, the advanced segmentation feature is only available in the Premium plan that starts at $299. Their basic plan lacks functionalities, which used to be free once.
Freshworks CRM, on the other hand, packages a lot more. In fact, you can try all the features for free for 14-days.
Mailchimp’s interface is not that intuitive and very complicated. There are thousands of tutorials to learn how to use it. Unfortunately, if you need any support, it is only available in the Premium plan. So if you’re stuck in importing contacts, or with a blocked account, you’re left stranded.
Freshworks CRM is not only easy-to-use and intuitive, but its support is available 24/5 for all paid plans via Email and chat. We’ve got your back.
An in-depth analysis of how Freshworks CRM's robust features fair against Mailchimp
Note: Data as of February 2020
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