What is live chat support?

Live chat support or online chat support, a buzzword that it has made itself of, is the next big wave in customer support. It’s the modern way for businesses to engage with their customers through a live chat software. Online chat support is faster, more efficient, and more scalable than the conventional means of customer support such as phone calls and emails.


According to a recent Forrester research, setting up a live chat for customer support is 17-30% cheaper than a phone call. Live chat also has the highest level of customer satisfaction ratings, pegged at 73%, when compared to email and phone support, which stand at 61% and 44% respectively.