CONTACT SCORING
Identify your most qualified leads with
AI-powered scoring
Score and prioritize leads based on who they are, their website and in-app behavior, and their engagement.
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Businesses with a high influx of leads need to identify the right leads to prioritize outreach. Contact Scoring—powered by Freddy AI—helps you identify high-intent leads based on who they are and their engagement with your business. Freddy assigns each contact a score based on positive and negative signals and also recommends the next best actions to engage with them.
Configure positive and negative scoring signals based on your Ideal Customer Profile. This helps Freddy identify contacts that are best suited for your business.
Prioritize contacts who complete key website events like pricing page visits and product events like data import. Personalize your outreach with context on their activities for better engagement.
Freddy automatically tags the best contacts as “Likely to Buy” and recommends the next best action to engage with them further. Send personalized emails to multiple contacts in one click using email campaigns.
Understand if the score is trending up or down and view the key scoring factors that contributed to the score. This way, you know why a lead is the right fit for your business.
Product Qualified Leads (PQLs) are high-quality leads who have tried out the product or service through a free trial or on a freemium plan. For SaaS businesses particularly, PQLs are high-intent leads that are likely to convert to paid users. Sales and marketing teams can get insights into how these leads engage with your product to have personalized conversations for upsell and cross-sell opportunities.
Freshsales Suite combines the power of sales, marketing, chat, and telephony in one AI-powered solution.
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