Brendan McAdams is the managing director at Kiinetics, a specialty consulting practice focused on helping healthcare technology companies advance their sales, marketing, and customer care objectives within the industry. He also leads and manages Expertscape, a medical search and content service that enables healthcare consumers to easily identify and research medical experts across topics.

Aside from leading two businesses in the healthcare space, he acts as a sales and marketing consultant with expertise and a proven track record in-patient and physician-facing solutions to drive engagement, better outcomes, and other population health objectives.

In this session, Brendan talks about:

• The importance of having the right toolkit - what’s in it, what’s cluttering it, how to pick the right tools to be effective and efficient

  • How to choose the right hardware - PC, workstation, laptop, phone

  • How to choose the right software; choosing the right CRM for your business, web conference calling software

  • Importance of having a standardized set of documents in your toolkit, in a handy place

• Importance of having a process - what’s your routine?

• Why communication and staying connected within and outside your company is critical

• Having a mindset - choosing an attitude, dressing for the part, raising your game spending time planning where your career and company is going