Dan Cook is the SVP, Sales at Lucid Software. Lucid is the parent company of two cloud-based visual productivity solutions: Lucidchart—a platform that helps anyone understand and share ideas, information, and processes with clarity—and Lucidpress—a design and brand management platform for creating on-brand content faster.

In this interview with Dan, we talk to him about:

• Ideal buyer for Lucidchart

• Sales process at Lucidchart

• Target persona in the outbound sales process

• Common sales objection

• Sales team structure at Lucidchart

• Hiring a new sales rep

• Three metrics measured daily

• Recommended sales reads