Babatope Awotona is the founder of Calendly, a fast-growing company in the scheduling automation space. Under his leadership, in less than five years, the company has served over 30 million people worldwide. Here’s an interesting fact. Before founding Calendly, Tope founded three other businesses; a dating site, STT (Single to Taken) Media, projectorspot.com, an online website to sell projectors, and yardsteals.com, a platform to sell grills.

In this interview with Tope, we talk to him about:

• Why he built Calendly, and the lessons he learned from building the business as a non-tech founder

• The ideal customers of Calendly

• The importance of product-led growth in Calendly

• How freemium helped drive growth

• Best practices to convert free users into paid users

• Lessons for entrepreneurs about building a product that drives growth