Skills and qualities of an SDR
SDRs have to be quick on their feet, excel in having online conversations, master in tools, be great content finders, have a positive outlook that isn’t put down by a bad interaction. Here are some of the skills that every SDR in your team should possess.
SDRs should be familiar and a master in the language of sales - What are the buying signals to watch out for? What words to use that makes customers buy? When is the right time to ask the right questions?
Art of listening
SDRs should actively listen to each conversation with the prospect, interrupting when they need clarification and ask probing questions that allow them to explore the buyer’s mind.
Sales representative should have adequate knowledge about the features, benefits, and weakness of your product before creating effective pitches and connecting customer’s needs to your solution.
Webinars require people to share their email ID, which makes it an ideal lead gen activity. Timely webinars, with relevant topics and quality speakers, can build a brand around your business.
Good at building rapport and starting a conversation over phone and email. Effective communication also helps prevent objections by providing clarity into how your solution can solve business problem.